{"id":8017,"date":"2026-08-10T12:15:00","date_gmt":"2026-08-10T10:15:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike\/"},"modified":"2026-08-10T12:15:00","modified_gmt":"2026-08-10T10:15:00","slug":"spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/de\/spotify-erreicht-300-millionen-abonnenten-und-andert-die-regeln-fur-kostenlose-nutzer\/","title":{"rendered":"Spotify erreicht 300 Millionen Abonnenten und \u00e4ndert die Regeln f\u00fcr kostenlose Nutzer."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Der Musikgigant Spotify Technology hat gemischte Ergebnisse f\u00fcr das zweite Quartal ver\u00f6ffentlicht. Einerseits konnte das Unternehmen Rekordzahlen bei den Abonnentenzahlen verzeichnen, andererseits f\u00fchrte ein etwas geringerer Gewinn als erwartet zu einem sofortigen Kursverlust der Aktien um 5,9 % an der B\u00f6rse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotifys Quartalsumsatz erreichte 4,8 Milliarden Euro, ein Plus von 15 % gegen\u00fcber dem Vorjahr. Insbesondere das Premium-Abonnementsegment wuchs und trug dank eines Abonnentenwachstums von 9 % und h\u00f6herer Ums\u00e4tze pro Nutzer ma\u00dfgeblich zu diesem Ergebnis bei. Die Bruttomarge erreichte einen Rekordwert von 33,4 %, und der operative Gewinn belief sich auf 655 Millionen Euro. Der freie Cashflow des Unternehmens stieg auf 797 Millionen Euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der Hauptgrund f\u00fcr die Unsicherheit der Anleger liegt im Nettogewinn je Aktie, der lediglich 2,40 \u20ac erreichte (Analysten hatten 2,53 \u20ac erwartet). Trotzdem verzeichnet die Plattform mittlerweile 777 Millionen monatlich aktive Nutzer. Um in L\u00e4ndern wie Indien und Indonesien Marktstabilit\u00e4t zu erreichen, f\u00fchrt das Management nun gezielt weitere Einschr\u00e4nkungen f\u00fcr kostenlose Nutzer ein. Durch die Reduzierung der Unterst\u00fctzung f\u00fcr \u00e4ltere Mobilger\u00e4te und h\u00e4ufigere Werbeeinblendungen sollen diese Nutzer zum Wechsel auf kostenpflichtige Pakete bewegt werden. Dieser Schritt ist riskant und k\u00f6nnte das Wachstum neuer Nutzer kurzfristig bremsen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Im Bereich neuer Technologien investiert Spotify massiv in k\u00fcnstliche Intelligenz und zus\u00e4tzliche Inhalte. Das Unternehmen testet derzeit die neue Desktop-Anwendung \u201eStudio by Spotify Labs\u201c und baut das Angebot \u201eAudiobooks+\u201c aus, das bereits beachtliche Ums\u00e4tze generiert. Au\u00dferdem wurde die Option \u201eReserviert\u201c f\u00fcr den Vorverkauf von Konzerttickets eingef\u00fchrt. Dennoch ist Skepsis gegen\u00fcber neuen KI-Tools f\u00fcr die Musikproduktion angebracht, da Spotify noch mit einigen der gr\u00f6\u00dften Plattenfirmen \u00fcber die Lizenzrechte verhandelt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. Skupni \u010detrtletni prihodki podjetja Spotify so dosegli 4,8 milijarde evrov, kar [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[844],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry","category-slika-tv-avdio","tag-spotify"],"acf":{"subtitle":"","heading":"","summary":"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-1024x684.jpg","thumbnail_caption":"Foto: Pixabay","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"finance.yahoo.com","url":"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/spotify-technology-q2-earnings-call-070358248.html"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/de\/wp-json\/wp\/v2\/posts\/8017\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. 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