Google's virtual clothes-trying tool, part of a wide range of Google Shopping updates coming in the coming weeks, takes an image of a garment and attempts to predict how it will roll, fold, fit, stretch, and form creases and shadows \u2014 on a set of real human models in different positions.<\/p>\n\n\n\n
Virtual testing is powered by a new artificial intelligence model based on diffusion. Google developed it internally. Diffusion models \u2014 the most famous of which are the text-to-image generators Stable Diffusion and DALL-E 2 \u2014 learn to gradually remove noise from an initial image that is entirely composed of noise, moving it step by step closer to the target.<\/p>\n\n\n\n
Google trained the model using a number of pairs of images, each of which included a person wearing the garment in two unique poses\u2014for example, an image of someone wearing a shirt standing sideways and another image where the model is standing from the front. To make the model more robust (i.e., resistant to visual errors such as wrinkles that look distorted and unnatural), the process was repeated using random pairs of images of clothing and people.<\/p>\n\n\n\n
For about a month, US shoppers using Google Shopping can virtually try on women's tops from brands such as Anthropologie, Everlane, H&M and LOFT. A new \u201cTry On\u201d badge is available in Google Search. Men's shirts will be available once until the end of the year.<\/p>\n\n\n\n
\u201cWhen you try on clothes in a store, you can immediately tell if they are right for you,\u201d he said. Lilian Rincon<\/strong>, senior director of consumer shopping products at Google, wrote in a blog post. It cites research showing that 42 % online shoppers believe that models in online stores do not represent the real picture, while 59 % feel dissatisfied with a product they bought online because it looked different on them than they expected.<\/p>\n\n\n\n Virtually trying on clothes is not a new thing. Amazon and Adobe have been experimenting with generative clothing modeling for some time, as has Walmart, which since last year has offered online functionality that uses customers' photos to model clothing. <\/p>\n\n\n\n Google has already tested virtual clothing fitting and partnered with L'Or\u00e9al, Est\u00e9e Lauder, MAC Cosmetics, Black Opal and Charlotte Tilbury to let users search for makeup shades on models with different skin tones. Generative AI is increasingly being used in the fashion industry, and has faced opposition from models who say it exacerbates long-standing inequalities in the industry.<\/p>\n\n\n\n In a blog post, Rincon emphasized that Google chose to use real models \u2014 and a diverse selection that spans sizes from XXS to 4XL and represents a variety of ethnicities, skin tones, body shapes, and hair types. However, she didn\u2019t answer the question of whether the new try-on feature will lead to fewer opportunities to photograph models in the future. Along with the release of the virtual try-on feature, Google is also introducing filtering options for clothing searches. Yes, you guessed it, this is also powered by AI and visual matching algorithms. <\/p>","protected":false},"excerpt":{"rendered":" Googlovo virtualno orodje za pomerjanje obla\u010dil, ki je del \u0161irokega nabora posodobitev storitve Google Shopping, ki bodo na voljo v prihodnjih tednih, zajame sliko obla\u010dila in posku\u0161a napovedati, kako se bodo ta zvila, zlo\u017eila, oprijela, raztegnila in oblikovala gube in sence – na nizu pravih \u010dlove\u0161kih modelov v razli\u010dnih polo\u017eajih. Virtualno preizku\u0161anje poganja nov umetno […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[192],"class_list":["post-1042","post","type-post","status-publish","format-standard","hentry","category-orodja","tag-umetna-inteligenca"],"acf":{"subtitle":"Google, ki se, \u010de se le da, naslanja na generativno umetno inteligenco, uvaja novo nakupovalno funkcijo, ki prikazuje obla\u010dila na modelih iz resni\u010dnega \u017eivljenja.","heading":"","summary":"Google, ki se, \u010de se le da, naslanja na generativno umetno inteligenco, uvaja novo nakupovalno funkcijo, ki prikazuje obla\u010dila na modelih iz resni\u010dnega \u017eivljenja.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/07\/priscilla-du-preez-dlxLGIy-2VU-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/07\/priscilla-du-preez-dlxLGIy-2VU-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"\n