Netflix released its first \u201cWhat We Watched\u201d report on Tuesday, December 12, which ranks nearly all of its series and movies by number of hours watched over the past six months. Netflix will release updated reports every six months, the company said.<\/p>\n\n\n\n
Netflix has long been criticized for its lack of transparency regarding the popularity of its shows and movies. That has created some mistrust in the creative community, co-CEO Ted Sarandos acknowledged during a conference call with reporters on Tuesday. When Netflix was building its business, its viewership data was hidden from the public eye. This allowed Netflix to experiment, but at the same time, potential competition could not access the data, Sarandos said.<\/p>\n\n\n\n
“This is the actual data on the basis of which we make business decisions and with the help of which we run the company<\/em>", says Sarandos. "I'm one of the CEOs of a public company, which means sharing negative information has consequences<\/em>“.<\/p>\n\n\n\n Netflix currently has nearly 250 million subscribers worldwide, far more than any other streaming content provider. At the expense of this, Sarandos gained enough confidence to openly communicate viewing statistics for the first time. Let us remind you that in the protests at the beginning of the year, actors and directors highlighted the hiding of data as one of the main factors of dissatisfaction. On top of all that, Netflix has delved even deeper into advertising, which of course requires data. Trademarks or potential advertisers need statistics to evaluate their investments. <\/p>\n\n\n\n