![\"Global](\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\")
Senior analyst Varun Mishra comments on the growth of the premium phone market: \u201cThe smartphone market has seen a change in consumer purchasing patterns. Given the importance of the smartphone, consumers are willing to spend more to get a high-quality device that they can use for a long time. Owning the latest and greatest showpieces has also become a status symbol for many consumers, especially in emerging markets where they move directly from mid-range to premium. In addition, seasonal promotions and various financing options make these devices increasingly affordable.<\/em>“<\/p>\n\n\n\n Apple is still number one in the premium device market. However, its share has decreased compared to 2022. This is mainly due to Huawei's resurgence in China, driven by the Mate 60 series. Samsung has also increased its share at the expense of the S23 series and, perhaps somewhat surprisingly, foldable devices. These have emerged as a differentiator in the premium market. <\/p>\n\n\n\n Looking at different regions, China, Western Europe, India, and the Middle East and Africa (MEA) regions have largely driven the growth of the global premium products market in 2023. In fact, China, India, MEA and Latin America are most likely to set a new sales record in the premium market, with India being the fastest growing market in the world.<\/p>\n\n\n\n If we look at the premium market in more detail, the driver of growth is the segment of ultra-premium devices. In 2023, devices priced from 1,000 euros accounted for more than a third of total sales on the premium market.<\/p>","protected":false},"excerpt":{"rendered":" Global smartphone sales are set to decline this year, while premium phone sales are set to continue to grow and reach new records. Apple still leads the premium phone market, but other manufacturers are also gaining ground. According to Counterpoint Research\u2019s Market Pulse Service, global smartphone sales [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[154,356,156,122],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-telefoni","tag-apple","tag-apple-telefoni","tag-huawei","tag-samsung"],"acf":{"subtitle":"","heading":"","summary":"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov \u0161e vedno z veliko prednostjo vodi, vendar tudi ostali proizvajalci pridobivajo na odstotkih. ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-683x1024.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Counterpoint Research","url":"https:\/\/www.counterpointresearch.com\/insights\/global-premium-smartphone-market-continues-record-growth-2023\/"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-black-bag-and-a-cell-phone-on-a-white-surface-YYcWLsp7JbI"}],"skip_language":[]},"yoast_head":"\n![\"Top](\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_2.jpg\")
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