{"id":478,"date":"2023-11-14T09:30:00","date_gmt":"2023-11-14T08:30:00","guid":{"rendered":"https:\/\/vivalainfo.com\/en\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/"},"modified":"2023-11-14T09:30:00","modified_gmt":"2023-11-14T08:30:00","slug":"kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/en\/as-many-as-a-fifth-of-slovenian-companies-generated-revenue-through-online-sales-of-products-or-services\/","title":{"rendered":"As much as a fifth of Slovenian companies generated revenue through online sales of products or services"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Three-quarters of companies present their products or services on a website<br><\/strong><br>The website has 77 % enterprises with at least 10 employees and self-employed - of which 74 % small, 88 % medium-sized and 99 % large enterprises. 76 % presents products or services, catalogs or price information on it, 17 % enables online sales, placing orders or reservations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a period of 12 months (April 2022\u2013March 2023), made at least one online purchase, i.e. placed an order or bought a product or service via the Internet, 66 % persons aged 16-74. The largest number of 16-24-year-olds (84 %; 2022: 82 %) and the least number of 65-74-year-olds (30 %; 2022: 25 %) made purchases via the Internet. More on that in the post&nbsp;<a href=\"https:\/\/www.stat.si\/StatWeb\/News\/Index\/11446?guid=25b0baaf-da20-4508-840a-7e10df8fe248\" target=\"_blank\" rel=\"noreferrer noopener\">Online shopping, 2023<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Almost a fifth of small businesses generated revenue through online sales<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, a fifth of companies with at least 10 employees and the self-employed generated revenue from online sales of products or services or accepting orders or reservations online. The latter were received via the parent company&#039;s own or website and extranet, as well as websites used by several companies for the sale of products or services (e-markets), e.g. online booking platforms. 19 % small, 22 % medium-sized and 36 % large companies generated revenue through online sales.<br>In 2022 it is:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>14 % companies generated revenue through online sales through their own or parent company website and extranet: 12 % small, 19 % medium-sized and 33 % large companies;<\/li><li>10 % companies with online sales through websites used by several companies to sell products or services (e-markets): 10 % small, 8 % medium-sized and 11 % large companies.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">From the point of view of the type of activity, 8 % companies in manufacturing and 32 % companies in service activities generated revenue through online sales, and from the perspective of the cohesion region, 17 % companies in eastern Slovenia and 22 % in western Slovenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More than half of the revenue from online sales generated by orders from Slovenia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies generated 4.1 % of the value of the total generated revenue (excluding VAT) through online sales (4.8 % in 2021). Small companies generated it for 4.4 %, medium-sized for 6.2 % and large companies for 2.9 % (excluding VAT). Companies in production activities generated 2.0 % and in service activities 6.3 % of total revenue, companies in eastern Slovenia 3.0 % and those in western Slovenia 4.8 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value of the revenue generated through online sales was around EUR 3,950 million (excluding VAT). 27 % of this revenue was generated by small, 37 % medium-sized and 36 % large companies.&nbsp;<br>Companies have created:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>89 % of revenue from online sales through own or parent company website and extranet and 11 % via e-market.<\/li><li>68 % of revenue from online sales to other companies or public institutions and 32 % from online sales to natural persons. The value of the revenue generated by online sales (excluding VAT) to natural persons amounted to around EUR 1,260 million.<\/li><li>53 % of revenue from online sales in Slovenia, 39 % from sales to other EU members and 8 % to other countries.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Companies in the activity of retail trade, except for motor vehicles, increased the value of their online sales by almost a fifth<br><\/strong><br>In the trade business; maintenance and repairs of motor vehicles (according to SKD 2008: G 45\u201347) 44 % companies enable online sales, placing orders or reservations via the website, and 39 %s also generated revenue through online sales in the previous year, namely a total of 6 ,6 % of the value of its total revenue (excluding VAT), which amounted to around EUR 2,300 million. 98 %s generated this value through sales through their own website or parent company&#039;s website and extranet, and 39 %s through online sales to natural persons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the activity of retail trade, except for motor vehicles (according to SKD 2008: G 47), it enables online sales, placing orders or reservations through the website of 53 % companies. Revenue from online sales was generated by 43 % companies last year; in this way, they generated 4.8 % of the total revenue value (without VAT), which meant around EUR 883 million (around EUR 139 million more than in 2021). 71 % of this revenue was generated through online sales to natural persons and 62 % through online sales in Slovenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A tenth of the companies generated revenue through online sales via e-markets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the previous year, a tenth of companies generated income from online sales through websites used by several companies for online sales (e-markets): 10 % small, 8 % medium-sized and 11 % large companies. Thus, they generated around EUR 419 million (excluding VAT) of revenue or, the same as in 2021, 0.4 % of total revenue (excluding VAT). 59 % of this revenue was generated by small companies, 26 % medium-sized and 15 % large companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most commonly used contextual advertising in paid online advertising<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">21 % companies pay for online advertising, e.g. advertisements on internet search engines, social media (e.g. Google, Facebook, YouTube) or other websites: 19 % small, 28 % medium-sized and 40 % large companies. In paid advertising, they most often use a method based on the content of the website or searched keywords - contextual advertising (19 %). 9 % uses a method based on tracking the geolocation of Internet users, 8 % a method based on tracking past activities or the profile of Internet users, and 1 % other methods.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tri \u010detrtine podjetij predstavlja izdelke ali storitve na spletni straniSpletno stran ima 77 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi \u2013 od tega 74 % majhnih, 88 % srednje velikih in 99 % velikih podjetij. 76 % jih na njej predstavlja izdelke ali storitve, kataloge ali informacije o cenah, 17 % jih omogo\u010da spletno [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[174,176],"class_list":["post-478","post","type-post","status-publish","format-standard","hentry","category-zivljenjski-slog","tag-spletna-trgovina","tag-virtualna-prodaja"],"acf":{"subtitle":"Lani je 20 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi s spletno prodajo ustvarilo 4,1 % celotnega prihodka (brez DDV) oz. okoli 3.950 milijonov EUR. Skoraj tretjino (32 %) prihodka je predstavljala spletna prodaja fizi\u010dnim osebam, 53 % pa spletna prodaja v Sloveniji.","heading":"","summary":"Lani je 20 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi s spletno prodajo ustvarilo 4,1 % celotnega prihodka (brez DDV) oz. okoli 3.950 milijonov EUR. Skoraj tretjino (32 %) prihodka je predstavljala spletna prodaja fizi\u010dnim osebam, 53 % pa spletna prodaja v Sloveniji.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/11\/rupixen-com-Q59HmzK38eQ-unsplash-1-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/11\/rupixen-com-Q59HmzK38eQ-unsplash-1-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"SURS","url":"https:\/\/www.stat.si\/StatWeb\/News\/Index\/11458"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/person-using-laptop-computer-holding-card-Q59HmzK38eQ"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kar petina slovenskih podjetij ustvarila prihodek s spletno prodajo izdelkov ali storitev - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Lani je 20 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi s spletno prodajo ustvarilo 4,1 % celotnega prihodka (brez DDV) oz. okoli 3.950 milijonov EUR. Skoraj tretjino (32 %) prihodka je predsta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/en\/wp-json\/wp\/v2\/posts\/478\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kar petina slovenskih podjetij ustvarila prihodek s spletno prodajo izdelkov ali storitev - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Tri \u010detrtine podjetij predstavlja izdelke ali storitve na spletni straniSpletno stran ima 77 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi \u2013 od tega 74 % majhnih, 88 % srednje velikih in 99 % velikih podjetij. 76 % jih na njej predstavlja izdelke ali storitve, kataloge ali informacije o cenah, 17 % jih omogo\u010da spletno [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/en\/as-many-as-a-fifth-of-slovenian-companies-generated-revenue-through-online-sales-of-products-or-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T08:30:00+00:00\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/\",\"name\":\"Kar petina slovenskih podjetij ustvarila prihodek s spletno prodajo izdelkov ali storitev - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"datePublished\":\"2023-11-14T08:30:00+00:00\",\"dateModified\":\"2023-11-14T08:30:00+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/kar-petina-slovenskih-podjetij-ustvarila-prihodek-s-spletno-prodajo-izdelkov-ali-storitev\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kar petina slovenskih podjetij ustvarila prihodek s spletno prodajo izdelkov ali storitev\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kar petina slovenskih podjetij ustvarila prihodek s spletno prodajo izdelkov ali storitev - Ra\u010dunalni\u0161ke novice","description":"Lani je 20 % podjetij z vsaj 10 zaposlenimi in samozaposlenimi s spletno prodajo ustvarilo 4,1 % celotnega prihodka (brez DDV) oz. okoli 3.950 milijonov EUR. 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