Apple CEO Tim Cook said the company is \u201copen\u201d to acquisitions and mergers as it \u201csignificantly\u201d increases its investment in artificial intelligence (AI), according to CNBC. The statement came as Apple released its third-quarter results, which revealed that the iPhone maker generated $94 billion in revenue between April and June, up 10 percent from the same period last year.<\/p>\n\n\n\n
Apple is often seen as a laggard in the field of artificial intelligence. Its development of what it calls Apple Intelligence is progressing more slowly than its competitors, while Meta is taking on some of its key engineers. The company is increasingly turning to AI startups, with reports suggesting that Apple is even prepared to make major acquisitions to catch up.<\/p>\n\n\n\n
In June, Bloomberg reported that Apple was considering working with leading AI companies like OpenAI and Anthropic to power its \u201cLLM Siri\u201d project. It also discussed a potential acquisition of search engine startup Perplexity after Apple appointed Mike Rockwell, the former head of Vision Pro, to lead AI and Siri development in March.<\/p>\n\n\n\n
Regarding artificial intelligence, Cook stressed that Apple is \u201cintegrating it into all devices, platforms and business processes of the company.\u201d Although Apple is planning a revamped version of Siri with advanced AI features, its wider launch is still uncertain, as the outcome has been postponed. Craig Federighi, senior vice president of software, explained that the system was not yet \u201crobust enough\u201d for widespread use.<\/p>\n\n\n\n
\u201cWe\u2019re well on our way to a more personalized Siri,\u201d Cook said during the quarterly investor call. \u201cWe\u2019re also redeploying a significant amount of staff across the company to focus on AI features.\u201d<\/p>\n\n\n\n
Despite the challenges in the UI area, Apple's core business remains strong. iPhone business grew 13 percent year-over-year to $44.6 billion. Mac revenue also rose to $8.1 billion, attributed to the release of the new MacBook Air in March. Apple's Services segment, which includes subscriptions to Apple TV Plus, iCloud and Apple Music, achieved $27.4 billion in revenue, representing a 13 percent increase and the highest value ever.<\/p>\n\n\n\n
But the company faces challenges. Apple warned in May that President Donald Trump's tariffs could cost the company at least $900 million in the quarter. The cost could be even higher, as Trump has threatened a tariff of at least 25 percent if Apple doesn't move production to the United States. The company has already moved some production to India to reduce its reliance on China, a move that has not pleased Trump.<\/p>\n\n\n\n
Apple is expected to unveil the new iPhone 17 lineup in September, and around the same time, the iOS 26 update is also expected to be released with a new "Liquid Glass" design language, which is already generating mixed reactions among users.<\/p>","protected":false},"excerpt":{"rendered":"
Glavni izvr\u0161ni direktor Appla, Tim Cook, je po poro\u010danju CNBC dejal, da je podjetje \u00bbodprto\u00ab za prevzeme in zdru\u017eitve, saj \u00bbob\u010dutno\u00ab pove\u010duje svoja vlaganja v umetno inteligenco (UI). Izjava je bila dana ob objavi Applovih rezultatov za tretje \u010detrtletje, ki razkrivajo, da je proizvajalec iPhonov med aprilom in junijem ustvaril 94 milijard dolarjev prihodkov, kar […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,4,52,50,8],"tags":[],"class_list":["post-6475","post","type-post","status-publish","format-standard","hentry","category-poslovne-resitve","category-racunalnistvo-telefonija","category-telefoni","category-telefonija","category-zivljenjski-slog"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2025\/08\/onur-binay-OKjJZNTl004-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2025\/08\/onur-binay-OKjJZNTl004-unsplash-1024x576.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"\n