{"id":7271,"date":"2026-03-12T07:45:00","date_gmt":"2026-03-12T06:45:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/ui-aplikacije-prinasajo-vec-denarja-a-uporabniki-jih-hitreje-zapustijo\/"},"modified":"2026-03-12T07:45:00","modified_gmt":"2026-03-12T06:45:00","slug":"ui-aplikacije-prinasajo-vec-denarja-a-uporabniki-jih-hitreje-zapustijo","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/en\/ui-apps-bring-in-more-money-but-users-abandon-them-faster\/","title":{"rendered":"UI apps bring in more money, but users abandon them faster"},"content":{"rendered":"<h2 class=\"wp-block-heading\">UI attracts users, but it&#039;s harder to retain them<\/h2>\n\n\n\n<p>According to the State of Subscription Apps 2026 report, AI apps have better initial revenue but worse long-term user retention. Users of such apps cancel annual subscriptions about 30% faster than non-AI apps.<\/p>\n\n\n\n<p>The research is based on data from over 75,000 developers using RevenueCat\u2019s subscription management platform, which processes over one billion in-app transactions each year, generating over $11 billion in revenue for developers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A quarter of apps are already UI-supported<\/h2>\n\n\n\n<p>AI apps account for about 27% of all subscription apps, while the rest still do not use AI. The largest number of such apps are in the photo and video category (61% of apps), while the smallest number are in games (6% of apps). Travel and business apps also have a low presence of AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Poor long-term user retention<\/h2>\n\n\n\n<p>Data shows that UI apps are less likely to retain subscribers on both a monthly and annual basis.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Annual retention rate: 21.1 % for UI applications vs. 30.7 % for other applications<\/li><li>Monthly retention rate: 6.1 % for UI apps vs. 9.5 % for other apps<\/li><\/ul>\n\n\n\n<p>The only area where UI apps stand out is in the short term \u2013 with weekly subscriptions, where they perform slightly better than traditional apps.<\/p>\n\n\n\n<p>The reason is probably the rapidly changing UI technology. Users often try different apps and quickly switch between them to find the one with the best features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More money at the beginning<\/h2>\n\n\n\n<p>Despite poorer retention, UI apps have an important advantage: they are much more successful at monetizing new users.<\/p>\n\n\n\n<p>UI apps are 52% more successful at converting trial users into paying users and generate approximately 20% more revenue per download.<\/p>\n\n\n\n<p>They also generate higher long-term user value (RLTV). The average monthly user value is $18.92, compared to $13.59 for non-UI apps.<\/p>\n\n\n\n<p>The main finding of the research is that AI can significantly increase initial interest and revenue for apps. However, many AI apps still struggle to prove their long-term value to users.<\/p>\n\n\n\n<p>This represents an important lesson for developers: UI features can help attract users, but they alone do not guarantee the lasting success of an app.<\/p>","protected":false},"excerpt":{"rendered":"<p>UI pritegne uporabnike, a jih te\u017eje zadr\u017ei Po poro\u010dilu State of Subscription Apps 2026 imajo UI aplikacije sicer bolj\u0161i za\u010detni zaslu\u017eek, vendar slab\u0161e dolgoro\u010dno zadr\u017eevanje uporabnikov. Uporabniki tak\u0161nih aplikacij odpovedujejo letne naro\u010dnine pribli\u017eno 30 % hitreje kot pri aplikacijah brez umetne inteligence. Raziskava temelji na podatkih ve\u010d kot 75.000 razvijalcev, ki uporabljajo RevenueCatovo platformo za [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,66],"tags":[164,592,162,364,192],"class_list":["post-7271","post","type-post","status-publish","format-standard","hentry","category-aplikacije","category-programi","tag-android-aplikacije","tag-aplikacija","tag-aplikacije-za-telefone","tag-ios-aplikacije","tag-umetna-inteligenca"],"acf":{"subtitle":"Aplikacije, ki temeljijo na umetni inteligenci, so v zadnjih dveh letih preplavile trgovine z aplikacijami. \u0160tevilni razvijalci zato verjamejo, da je dodajanje UI funkcij najhitrej\u0161a pot do zaslu\u017eka. Nova raziskava podjetja RevenueCat pa ka\u017ee, da je resnica precej bolj zapletena.","heading":"","summary":"Aplikacije, ki temeljijo na umetni inteligenci, so v zadnjih dveh letih preplavile trgovine z aplikacijami. \u0160tevilni razvijalci zato verjamejo, da je dodajanje UI funkcij najhitrej\u0161a pot do zaslu\u017eka. Nova raziskava podjetja RevenueCat pa ka\u017ee, da je resnica precej bolj zapletena.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/03\/aerps-com-P5sGqNT_Aj8-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/03\/aerps-com-P5sGqNT_Aj8-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-hand-holds-a-smartphone-with-various-apps-P5sGqNT_Aj8"},{"title":"Tech Crunch","url":"https:\/\/techcrunch.com\/2026\/03\/10\/ai-powered-apps-struggle-with-long-term-retention-new-report-shows\/?utm_campaign=daily_linkedin"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UI aplikacije prina\u0161ajo ve\u010d denarja, a uporabniki jih hitreje zapustijo - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Aplikacije, ki temeljijo na umetni inteligenci, so v zadnjih dveh letih preplavile trgovine z aplikacijami. \u0160tevilni razvijalci zato verjamejo, da je dodajanje UI funkcij najhitrej\u0161a pot do zaslu\u017eka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/en\/wp-json\/wp\/v2\/posts\/7271\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UI aplikacije prina\u0161ajo ve\u010d denarja, a uporabniki jih hitreje zapustijo - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"UI pritegne uporabnike, a jih te\u017eje zadr\u017ei Po poro\u010dilu State of Subscription Apps 2026 imajo UI aplikacije sicer bolj\u0161i za\u010detni zaslu\u017eek, vendar slab\u0161e dolgoro\u010dno zadr\u017eevanje uporabnikov. Uporabniki tak\u0161nih aplikacij odpovedujejo letne naro\u010dnine pribli\u017eno 30 % hitreje kot pri aplikacijah brez umetne inteligence. 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