{"id":8017,"date":"2026-08-10T12:15:00","date_gmt":"2026-08-10T10:15:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike\/"},"modified":"2026-08-10T12:15:00","modified_gmt":"2026-08-10T10:15:00","slug":"spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/en\/spotify-hits-300-million-subscribers-and-changes-rules-for-free-users\/","title":{"rendered":"Spotify hits 300 million subscribers and changes rules for free users"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Music giant Spotify Technology has released mixed second-quarter financial results. On the one hand, the company is breaking all-time subscriber milestones, but on the other hand, slightly lower-than-expected profits caused an immediate 5.9% drop in the value of its shares on the stock exchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify\u2019s total quarterly revenue reached \u20ac4.8 billion, up 15% year-on-year. In particular, the Premium subscription segment grew, generating the majority of this revenue thanks to 9% subscriber growth and higher \u201crevenue\u201d per user. Gross margin reached a record 33.4%, and operating profit amounted to \u20ac655 million. The company\u2019s free cash flow increased to \u20ac797 million.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason for investor uncertainty lies in the net profit per share, which reached \u20ac2.40 (analysts expected \u20ac2.53). Despite this, the platform now has 777 million monthly active users. To achieve market stability in countries such as India and Indonesia, management is now deliberately introducing more restrictions for free users. By reducing support for older mobile devices and more frequent ads, they want to encourage these users to switch to paid packages. This is a rather risky move that could reduce overall growth in new users in the short term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the area of new technologies, Spotify is investing heavily in artificial intelligence and additional content. They are testing a new desktop application, Studio by Spotify Labs, and expanding the Audiobooks+ offering, which is already generating significant revenue. They have also introduced the Reserved option for pre-emptive purchase of concert tickets. However, it is worth remaining somewhat skeptical about new AI tools for music creation, as the company is still negotiating licensing rights with some of the largest labels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. Skupni \u010detrtletni prihodki podjetja Spotify so dosegli 4,8 milijarde evrov, kar [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[844],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry","category-slika-tv-avdio","tag-spotify"],"acf":{"subtitle":"","heading":"","summary":"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-1024x684.jpg","thumbnail_caption":"Foto: Pixabay","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"finance.yahoo.com","url":"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/spotify-technology-q2-earnings-call-070358248.html"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. 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