{"id":4798,"date":"2024-06-18T11:00:00","date_gmt":"2024-06-18T09:00:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/"},"modified":"2024-06-18T11:00:00","modified_gmt":"2024-06-18T09:00:00","slug":"google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/es\/google-debe-afrontar-una-demanda-por-136-mil-millones-de-libras\/","title":{"rendered":"Google se enfrentar\u00e1 a una demanda de 13.600 millones de libras esterlinas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un tribunal del Reino Unido ha dictaminado que Google debe afrontar una demanda de 13.600 millones de libras por supuestamente tener demasiado poder en el mercado de la publicidad online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La demanda, presentada por Ad Tech Collective Action LLP, alega que el gigante en l\u00ednea actu\u00f3 de manera anticompetitiva, privando a los editores en l\u00ednea del Reino Unido de sus ganancias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet, la empresa matriz de Google, ha calificado el caso de &quot;incoherente&quot; en sus esfuerzos por desestimar la demanda. Sin embargo, el Tribunal de Apelaci\u00f3n de la Competencia de Londres ha dictaminado que el caso puede presentarse ante los tribunales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Esta decisi\u00f3n tiene implicaciones significativas para las v\u00edctimas del comportamiento anticompetitivo de Google en la tecnolog\u00eda publicitaria&quot;, dijo el ex director de Ofcom, Claudio Pollack, ahora socio de Ad Tech Collective Action. &quot;Google ahora tendr\u00e1 que responder por sus acciones en un proceso legal completo&quot;. Sin embargo, el director legal de Google, Oliver Bethell, calific\u00f3 la demanda de &quot;especulativa y oportunista&quot;. &quot;Nos opondremos decididamente y bas\u00e1ndonos en hechos&quot;, a\u00f1adi\u00f3 en un comunicado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los casos se refieren a la tecnolog\u00eda publicitaria, generalmente abreviada como adtech, que decide qu\u00e9 anuncios en l\u00ednea ve la gente y cu\u00e1nto le cuestan a los editores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alojar este tipo de anuncios es una enorme fuente de ingresos para muchos sitios web. Ad Tech Collective Action dice que el presupuesto de publicidad digital alcanzar\u00e1 los 490 mil millones de d\u00f3lares en 2021. Tambi\u00e9n es una industria extremadamente valiosa para Google, ya que domina la b\u00fasqueda web por un amplio margen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La esencia del reclamo es que Google est\u00e1 abusando de este dominio y reduciendo los ingresos de otros sitios web. Ad Tech Collective Action afirma que Google practica la &quot;autopreferencia&quot; al promocionar sus propios productos y servicios de manera m\u00e1s destacada que los de sus competidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dice que esto significa que los editores terminan recibiendo menos dinero por los anuncios que alojan y tambi\u00e9n tienen que pagar tarifas muy altas a Google.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un tribunal brit\u00e1nico ha dictaminado que Google debe afrontar una demanda de 13.600 millones de libras esterlinas por supuestamente tener demasiado poder en el mercado de la publicidad online. La demanda, presentada por Ad Tech Collective Action LLP, alega que el gigante de internet actu\u00f3 de forma anticompetitiva, perjudicando a los editores online en [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[126],"class_list":["post-4798","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","tag-google"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/06\/firmbee-com-31OdWLEQ-78-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/06\/firmbee-com-31OdWLEQ-78-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja.\n\n\n\nTo\u017eba, ki jo je\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts\/4798\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja. To\u017eba, ki jo je vlo\u017eila skupina Ad Tech Collective Action LLP trdi, da je spletni velikan ravnal protikonkuren\u010dno, zaradi \u010desar so bili ob zaslu\u017eek spletni zalo\u017eniki v [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/es\/google-debe-afrontar-una-demanda-por-136-mil-millones-de-libras\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T09:00:00+00:00\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/\",\"name\":\"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"datePublished\":\"2024-06-18T09:00:00+00:00\",\"dateModified\":\"2024-06-18T09:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/es\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice","description":"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja.\n\n\n\nTo\u017eba, ki jo je","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts\/4798","og_locale":"es_ES","og_type":"article","og_title":"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice","og_description":"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja. To\u017eba, ki jo je vlo\u017eila skupina Ad Tech Collective Action LLP trdi, da je spletni velikan ravnal protikonkuren\u010dno, zaradi \u010desar so bili ob zaslu\u017eek spletni zalo\u017eniki v [&hellip;]","og_url":"https:\/\/viva.racunalniske-novice.com\/es\/google-debe-afrontar-una-demanda-por-136-mil-millones-de-libras\/","og_site_name":"Ra\u010dunalni\u0161ke novice","article_published_time":"2024-06-18T09:00:00+00:00","author":"sinusiks","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"sinusiks","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/","url":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/","name":"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice","isPartOf":{"@id":"https:\/\/viva.racunalniske-novice.com\/en\/#website"},"datePublished":"2024-06-18T09:00:00+00:00","dateModified":"2024-06-18T09:00:00+00:00","author":{"@id":"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4"},"breadcrumb":{"@id":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viva.racunalniske-novice.com\/en\/"},{"@type":"ListItem","position":2,"name":"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov"}]},{"@type":"WebSite","@id":"https:\/\/viva.racunalniske-novice.com\/en\/#website","url":"https:\/\/viva.racunalniske-novice.com\/en\/","name":"Ra\u010dunalni\u0161ke novice","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4","name":"sinusiks","sameAs":["https:\/\/ml.racunalniske-novice.com"],"url":"https:\/\/viva.racunalniske-novice.com\/es\/author\/sinusiks\/"}]}},"_links":{"self":[{"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts\/4798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/comments?post=4798"}],"version-history":[{"count":0,"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts\/4798\/revisions"}],"wp:attachment":[{"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/media?parent=4798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/categories?post=4798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/tags?post=4798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}