{"id":5338,"date":"2024-08-27T18:10:00","date_gmt":"2024-08-27T16:10:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/ikea-predstavlja-trznico-rabljenega-pohistva\/"},"modified":"2024-08-27T18:10:00","modified_gmt":"2024-08-27T16:10:00","slug":"ikea-predstavlja-trznico-rabljenega-pohistva","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/es\/ikea-es-un-mercado-de-muebles-usados\/","title":{"rendered":"IKEA es un mercado de muebles de segunda mano"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IKEA ha comenzado a desafiar plataformas como eBay, Craigslist y Gumtree lanzando un nuevo mercado donde los clientes pueden comprar y vender muebles usados. mercado llamado <strong>\u201cIKEA de segunda mano\u201d<\/strong> Estar\u00e1 disponible en forma de prueba en Madrid y Oslo a finales de a\u00f1o, con planes de expansi\u00f3n global. <strong>Jesper Brodin<\/strong>, director ejecutivo de Ingka, el principal operador de tiendas IKEA, dijo al Financial Times: \u201c<em>Este es un sue\u00f1o que se viene gestando desde hace alg\u00fan tiempo. Estamos en el punto en el que podemos implementar proyectos m\u00e1s avanzados e interesantes en IKEA.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo mercado tambi\u00e9n fortalece la presencia de IKEA en el espacio digital, que es clave para mantenerse competitivo en un momento en el que los consumidores recurren cada vez m\u00e1s a las compras en l\u00ednea. Con este movimiento, IKEA no s\u00f3lo desaf\u00eda a plataformas establecidas como eBay, sino que tambi\u00e9n consolida su posici\u00f3n como actor innovador en el mercado de muebles usados. Los usuarios tendr\u00e1n la posibilidad de realizar compras y ventas de forma sencilla y transparente, lo que mejora la experiencia del usuario y genera confianza en la marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El nuevo proyecto es parte de una transformaci\u00f3n m\u00e1s amplia de IKEA, que en los \u00faltimos a\u00f1os ha pasado de ser un minorista conocido por vender muebles en tiendas fuera de los centros de las ciudades a un gigante digital con servicios como ventas en l\u00ednea, tiendas urbanas y ensamblaje de muebles. El mercado de art\u00edculos usados de IKEA permitir\u00e1 a los compradores ingresar sus productos, im\u00e1genes y precios en la plataforma, mientras que IKEA utilizar\u00e1 una base de datos impulsada por inteligencia artificial para agregar sus im\u00e1genes y medidas promocionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, IKEA espera que el mercado traiga nuevas oportunidades de negocio, ya que los clientes que vendan sus muebles tendr\u00e1n la oportunidad de recibir vales que podr\u00e1n utilizar para comprar nuevos productos. Esto no s\u00f3lo impulsa las ventas, sino que tambi\u00e9n fideliza a los clientes y aumenta su satisfacci\u00f3n. Al incorporar herramientas digitales e inteligencia artificial, IKEA no s\u00f3lo moderniza su oferta, sino que tambi\u00e9n refuerza su compromiso con el desarrollo sostenible y la innovaci\u00f3n en el comercio minorista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El mercado se centra en reconectar con los clientes y hacer negocios sostenibles, lo que est\u00e1 en l\u00ednea con el compromiso de la empresa de convertirse en una empresa circular y energ\u00e9ticamente positiva para 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IKEA Preowned representa un ambicioso paso hacia el desarrollo sostenible, permitiendo a los clientes extender la vida \u00fatil de sus muebles y reducir el desperdicio. Esta iniciativa encaja perfectamente con la visi\u00f3n de IKEA de convertirse en l\u00edder en econom\u00eda circular. Adem\u00e1s, la empresa cree que la nueva plataforma contribuir\u00e1 a reducir el impacto negativo en el medio ambiente y al mismo tiempo ofrecer\u00e1 a los clientes opciones m\u00e1s asequibles en cuanto a decoraci\u00f3n del hogar.<\/p>","protected":false},"excerpt":{"rendered":"<p>IKEA ha comenzado a competir con plataformas como eBay, Craigslist y Gumtree con el lanzamiento de una nueva plataforma donde los clientes pueden comprar y vender muebles usados. La plataforma, llamada &quot;IKEA Preowned&quot;, estar\u00e1 disponible en una versi\u00f3n de prueba en Madrid y Oslo a finales de a\u00f1o, con planes de expansi\u00f3n global. Jesper Brodin, CEO de Ingka, el principal operador de IKEA [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[174,192],"class_list":["post-5338","post","type-post","status-publish","format-standard","hentry","category-zivljenjski-slog","tag-spletna-trgovina","tag-umetna-inteligenca"],"acf":{"subtitle":"IKEA je lansirala \"peer-to-peer\" tr\u017enico, imenovano \"IKEA Preowned,\" kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. Tr\u017enica, ki se trenutno preizku\u0161a v Madridu in Oslu, predstavlja velik korak v digitalni transformaciji podjetja in izziv za obstoje\u010de platforme, kot so eBay, Craigslist in Gumtree.","heading":"","summary":"IKEA je lansirala \"peer-to-peer\" tr\u017enico, imenovano \"IKEA Preowned,\" kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. Tr\u017enica, ki se trenutno preizku\u0161a v Madridu in Oslu, predstavlja velik korak v digitalni transformaciji podjetja in izziv za obstoje\u010de platforme, kot so eBay, Craigslist ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/08\/zheka-kapusta-14KzeKimDyI-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/08\/zheka-kapusta-14KzeKimDyI-unsplash-1024x679.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Financial Times","url":"https:\/\/www.ft.com\/content\/4b18236f-f2f0-43eb-bb65-5f8d2f30a734"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-ikea-sign-on-a-pole-against-a-blue-sky-14KzeKimDyI"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA predstavlja tr\u017enico rabljenega pohi\u0161tva - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"IKEA je lansirala &quot;peer-to-peer&quot; tr\u017enico, imenovano &quot;IKEA Preowned,&quot; kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. Tr\u017enica, ki se trenutno preizku\u0161a v Madridu in Oslu, predstavlja velik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/es\/wp-json\/wp\/v2\/posts\/5338\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA predstavlja tr\u017enico rabljenega pohi\u0161tva - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"IKEA je za\u010dela izzivati platforme, kot so eBay, Craigslist in Gumtree, z lansiranjem nove tr\u017enice, kjer bodo kupci lahko prodajali in kupovali rabljeno pohi\u0161tvo. Tr\u017enica, imenovana &#8220;IKEA Preowned,&#8221; bo do konca leta na voljo v testni obliki v Madridu in Oslu, z na\u010drti za globalno \u0161iritev. 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