{"id":892,"date":"2023-08-18T07:20:11","date_gmt":"2023-08-18T05:20:11","guid":{"rendered":"https:\/\/vivalainfo.com\/en\/nakupujete-na-amazonu-potem-si-preberite-to\/"},"modified":"2023-08-18T07:20:11","modified_gmt":"2023-08-18T05:20:11","slug":"nakupujete-na-amazonu-potem-si-preberite-to","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/es\/compras-en-amazon-y-luego-lees-esto\/","title":{"rendered":"\u00bfComprar en Amazon? Entonces lee esto"},"content":{"rendered":"<p>Amazon anunci\u00f3 hace unos d\u00edas que intentar\u00e1 ayudar a los clientes a comprender mejor las rese\u00f1as de otros clientes mediante la introducci\u00f3n de inteligencia artificial generativa. El objetivo principal de esta nueva funcionalidad es evitar la molestia de leer docenas de rese\u00f1as individuales. El gigante minorista utilizar\u00e1 esta nueva tecnolog\u00eda para escribir textos breves directamente en la p\u00e1gina del producto. Estos textos se centrar\u00e1n en las caracter\u00edsticas del producto y las opiniones de los clientes. Esto facilitar\u00e1 la comprensi\u00f3n de los temas comunes en las rese\u00f1as, enfatiz\u00f3 Amazon.<\/p>\n\n\n\n<p>Adem\u00e1s del resumen de texto, Amazon utilizar\u00e1 inteligencia artificial para destacar las caracter\u00edsticas clave del producto mediante botones interactivos. Por ejemplo, si un cliente desea obtener m\u00e1s informaci\u00f3n sobre la facilidad de uso o el rendimiento de un producto, podr\u00e1 hacer clic en el bot\u00f3n para ver solo las rese\u00f1as que mencionan esos t\u00e9rminos.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.de\/amazonprime?_encoding=UTF8&amp;primeCampaignId=prime_assoc_ft&amp;tag=racunalnisken-21\">Amazonas <\/a>Anteriormente ofrec\u00eda una funcionalidad similar al resaltar palabras utilizadas frecuentemente en las rese\u00f1as, que tambi\u00e9n estaban disponibles como botones.<\/p>\n\n\n\n<p>Las nuevas funciones impulsadas por IA estar\u00e1n disponibles inicialmente para un grupo selecto de compradores m\u00f3viles estadounidenses para una amplia gama de productos, seg\u00fan inform\u00f3 Amazon. Durante estas pruebas, la compa\u00f1\u00eda trabajar\u00e1 para aprender y adaptar sus modelos de IA para mejorar su rendimiento, y planea expandir gradualmente la funci\u00f3n a otras categor\u00edas a medida que est\u00e9 disponible para un grupo m\u00e1s amplio de clientes.<\/p>\n\n\n\n<p>Por supuesto, los res\u00famenes generados por IA solo ser\u00e1n tan buenos como los datos de calidad que incluyan. Durante a\u00f1os, Amazon ha luchado contra rese\u00f1as de productos falsas y enga\u00f1osas, incluidas rese\u00f1as pagas.<\/p>\n\n\n\n<p>En 2021, la empresa admiti\u00f3 que ya hab\u00eda bloqueado 200 millones de rese\u00f1as falsas el a\u00f1o anterior. Tambi\u00e9n han pasado a\u00f1os intentando acabar con el origen de las rese\u00f1as falsas mediante demandas y otras acciones, incluidas demandas contra vendedores que compraron rese\u00f1as falsas. El a\u00f1o pasado, Amazon present\u00f3 una demanda contra los administradores de 10.000 grupos de Facebook que estaban involucrados en el comercio de rese\u00f1as falsas.<\/p>\n\n\n\n<p>La FTC (Comisi\u00f3n Federal de Comercio) tambi\u00e9n intervino recientemente, obligando a un fabricante de suplementos diet\u00e9ticos a pagar 600.000 d\u00f3lares en un caso de fraude en las rese\u00f1as de Amazon, un caso en el que los productos se agrupan en un solo listado para aumentar las calificaciones de un producto con las buenas rese\u00f1as de otro.<\/p>\n\n\n\n<p>Con las crecientes capacidades de la inteligencia artificial, las rese\u00f1as falsas ahora pueden ser a\u00fan m\u00e1s dif\u00edciles de detectar a medida que la tecnolog\u00eda evoluciona para parecer m\u00e1s humana, lo que podr\u00eda conducir a otra explosi\u00f3n de rese\u00f1as falsas. Esto significar\u00eda que los res\u00famenes de rese\u00f1as generados por IA de Amazon ser\u00e1n menos \u00fatiles a menos que la empresa encuentre otras formas de evitar rese\u00f1as falsas de IA.<\/p>\n\n\n\n<p>Amazon est\u00e1 abordando hoy las preocupaciones sobre rese\u00f1as falsas, diciendo que solo agregar\u00e1 rese\u00f1as que provengan de compras verificadas y que contin\u00faa &quot;invirtiendo fuertemente en recursos&quot; para prevenir de manera proactiva las rese\u00f1as falsas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je pred nekaj dnevi sporo\u010dil, da bo strankam sku\u0161al pomagati bolje razumeti ocene drugih strank o izdelkih z vpeljavo generativne umetne inteligence. Glavni cilj nove funkcionalnosti je prihranite &#8220;muke&#8221; ob prebiranju ve\u010d deset posameznih ocen. Trgovski velikan bo novo tehnologijo uporabljal za pisanje kratkih tekstov neposredno na strani izdelka. V teh tekstih bo poudarek [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[282],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","tag-amazon"],"acf":{"subtitle":"Amazon bo z uporabo generativne umetne inteligence sku\u0161al izbolj\u0161ati razumevanja ocen izdelkov. S tem \u017eeli omogo\u010diti enostavnej\u0161e razumevanje ocen ter izbolj\u0161ati nakupovalno izku\u0161njo. Kljub temu se soo\u010da z izzivom la\u017enih ocen, a trdi, da bo novost povzemala le ocene s potrjenimi nakupi.","heading":"","summary":"Amazon bo z uporabo generativne umetne inteligence sku\u0161al izbolj\u0161ati razumevanja ocen izdelkov. S tem \u017eeli omogo\u010diti enostavnej\u0161e razumevanje ocen ter izbolj\u0161ati nakupovalno izku\u0161njo. Kljub temu se soo\u010da z izzivom la\u017enih ocen, a trdi, da bo novost povzemala le ocene s potrjenimi nakupi.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/08\/anirudh-KmQbT4FQvGQ-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/08\/anirudh-KmQbT4FQvGQ-unsplash-1024x664.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Tech Crunch","url":"https:\/\/techcrunch.com\/2023\/08\/14\/amazon-taps-generative-ai-to-enhance-product-reviews\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&amp;guce_referrer_sig=AQAAAHwErj0xNWokfTDXyTBAcriwvUcOAkrTVRD2Ao6wM1jfg8unQh3UyXKct68WUR8EpbzAL8NQAlW7dxro5JmFBdGjRoWQW5Zej5c6TJffmqn_qWzkMpWNGdZwHlLLM2lZx0hu_42StgkeE1krhZsMaDNkZQEoo59sHSy56B2QLqYp"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/KmQbT4FQvGQ"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nakupujete na Amazonu? 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