{"id":2051,"date":"2024-01-04T12:30:00","date_gmt":"2024-01-04T11:30:00","guid":{"rendered":"https:\/\/vivalainfo.com\/en\/apple-se-naprej-stevilka-1-na-trgu-premijskih-telefonov\/"},"modified":"2024-01-04T12:30:00","modified_gmt":"2024-01-04T11:30:00","slug":"apple-se-naprej-stevilka-1-na-trgu-premijskih-telefonov","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/apple-reste-numero-1-sur-le-marche-des-telephones-premium\/","title":{"rendered":"Apple reste num\u00e9ro un sur le march\u00e9 des t\u00e9l\u00e9phones premium"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tout indique que les ventes mondiales de smartphones diminueront cette ann\u00e9e, tandis que les ventes de t\u00e9l\u00e9phones haut de gamme continueront d\u2019augmenter et atteindront de nouveaux records. Apple reste leader sur le march\u00e9 des t\u00e9l\u00e9phones haut de gamme, mais d&#039;autres fabricants gagnent \u00e9galement du terrain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Market Pulse Service de Counterpoint Research, les ventes sur le march\u00e9 mondial des smartphones haut de gamme augmenteront de 6 % en 2023, atteignant un nouveau record. Selon cette classification, les t\u00e9l\u00e9phones dont le prix est sup\u00e9rieur \u00e0 600 dollars am\u00e9ricains, soit un peu moins de 550 euros, appartiennent \u00e0 la classe de prix sup\u00e9rieure. Ce chiffre contraste avec la baisse pr\u00e9vue des ventes sur le march\u00e9 des smartphones l\u2019ann\u00e9e derni\u00e8re. Le segment des appareils haut de gamme devrait repr\u00e9senter pr\u00e8s d&#039;un quart de toutes les ventes de t\u00e9l\u00e9phones et 60 % de tous les revenus. Au cours des derni\u00e8res ann\u00e9es, le segment premium est devenu un secteur de croissance sur un march\u00e9 par ailleurs faible.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\" alt=\"Part des ventes du segment Premium du march\u00e9 mondial des smartphones\"\/><figcaption>Affichage d&#039;une croissance des ventes d&#039;appareils haut de gamme<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;analyste principal Varun Mishra commente la croissance du march\u00e9 des t\u00e9l\u00e9phones haut de gamme : \u00ab<em>Le march\u00e9 des smartphones a connu un changement dans les habitudes d\u2019achat des consommateurs. Compte tenu de l\u2019importance du smartphone, les consommateurs sont pr\u00eats \u00e0 d\u00e9penser plus pour obtenir un appareil de haute qualit\u00e9 qu\u2019ils pourront utiliser pendant longtemps. Poss\u00e9der la derni\u00e8re et la plus grande pi\u00e8ce ma\u00eetresse est \u00e9galement devenu un symbole de statut social pour de nombreux consommateurs, en particulier sur les march\u00e9s \u00e9mergents o\u00f9 ils passent directement du milieu de gamme au haut de gamme. De plus, les promotions saisonni\u00e8res et diverses options de financement rendent ces appareils de plus en plus abordables.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple reste num\u00e9ro un sur le march\u00e9 des appareils haut de gamme. Cependant, sa part de march\u00e9 a diminu\u00e9 par rapport \u00e0 2022. Cette baisse est principalement due au retour en force de Huawei en Chine, notamment gr\u00e2ce \u00e0 la gamme Mate 60. Samsung a \u00e9galement accru sa part de march\u00e9, notamment gr\u00e2ce \u00e0 la gamme S23 et, plus \u00e9tonnamment, aux appareils pliables. Ces derniers sont devenus un facteur de diff\u00e9renciation cl\u00e9 sur le march\u00e9 haut de gamme.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_2.jpg\" alt=\"Part des principaux constructeurs de smartphones sur le march\u00e9 premium 2022 par rapport \u00e0 2023\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En regardant diff\u00e9rentes r\u00e9gions, la Chine, l\u2019Europe occidentale, l\u2019Inde et les r\u00e9gions du Moyen-Orient et d\u2019Afrique (MEA) ont largement stimul\u00e9 la croissance du march\u00e9 mondial des produits haut de gamme en 2023. En fait, la Chine, l\u2019Inde, la MEA et l\u2019Am\u00e9rique latine sont les plus susceptibles d\u2019\u00e9tablir un nouveau record de ventes sur le march\u00e9 haut de gamme, l\u2019Inde \u00e9tant le march\u00e9 \u00e0 la croissance la plus rapide au monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si l\u2019on regarde plus en d\u00e9tail le march\u00e9 premium, le moteur de la croissance est le segment des appareils ultra-premium. En 2023, les appareils \u00e0 partir de 1 000 euros repr\u00e9sentaient plus d\u2019un tiers de toutes les ventes sur le march\u00e9 premium.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov \u0161e vedno vodi, vendar tudi ostali proizvajalci pridobivajo. Po podatkih storitve Market Pulse Service dru\u017ebe Counterpoint Research se je prodaja na svetovnem trgu pametnih [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[154,356,156,122],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-telefoni","tag-apple","tag-apple-telefoni","tag-huawei","tag-samsung"],"acf":{"subtitle":"","heading":"","summary":"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov \u0161e vedno z veliko prednostjo vodi, vendar tudi ostali proizvajalci pridobivajo na odstotkih.  ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-683x1024.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Counterpoint Research","url":"https:\/\/www.counterpointresearch.com\/insights\/global-premium-smartphone-market-continues-record-growth-2023\/"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-black-bag-and-a-cell-phone-on-a-white-surface-YYcWLsp7JbI"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. 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