{"id":5338,"date":"2024-08-27T18:10:00","date_gmt":"2024-08-27T16:10:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/ikea-predstavlja-trznico-rabljenega-pohistva\/"},"modified":"2024-08-27T18:10:00","modified_gmt":"2024-08-27T16:10:00","slug":"ikea-predstavlja-trznico-rabljenega-pohistva","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/ikea-est-un-marche-de-meubles-doccasion\/","title":{"rendered":"IKEA est un march\u00e9 de meubles d&#039;occasion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IKEA a commenc\u00e9 \u00e0 d\u00e9fier des plateformes telles qu&#039;eBay, Craigslist et Gumtree en lan\u00e7ant un nouveau march\u00e9 o\u00f9 les clients peuvent acheter et vendre des meubles d&#039;occasion. March\u00e9 appel\u00e9 <strong>\u00ab IKEA d&#039;occasion \u00bb<\/strong> sera disponible sous forme de test \u00e0 Madrid et \u00e0 Oslo d&#039;ici la fin de l&#039;ann\u00e9e, avec des plans d&#039;expansion mondiale. <strong>Jesper Brodin<\/strong>, directeur g\u00e9n\u00e9ral d&#039;Ingka, le principal op\u00e9rateur de magasins IKEA, a d\u00e9clar\u00e9 au Financial Times : \u00ab<em>C\u2019est un r\u00eave qui se d\u00e9veloppe depuis un certain temps. Nous sommes au point o\u00f9 nous pouvons mettre en \u0153uvre des projets plus avanc\u00e9s et plus int\u00e9ressants chez IKEA.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau march\u00e9 renforce \u00e9galement la pr\u00e9sence d&#039;IKEA dans l&#039;espace num\u00e9rique, ce qui est essentiel pour rester comp\u00e9titif \u00e0 une \u00e9poque o\u00f9 les consommateurs se tournent de plus en plus vers les achats en ligne. Avec cette d\u00e9marche, IKEA non seulement d\u00e9fie les plateformes \u00e9tablies telles qu&#039;eBay, mais consolide \u00e9galement sa position en tant qu&#039;acteur innovant sur le march\u00e9 des meubles d&#039;occasion. Les utilisateurs auront la possibilit\u00e9 d\u2019acheter et de vendre de mani\u00e8re simple et transparente, ce qui am\u00e9liorera l\u2019exp\u00e9rience utilisateur et renforcera la confiance dans la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nouveau projet fait partie d&#039;une transformation plus vaste d&#039;IKEA, qui est pass\u00e9e ces derni\u00e8res ann\u00e9es d&#039;un d\u00e9taillant connu pour vendre des meubles dans des magasins en dehors des centres-villes \u00e0 un g\u00e9ant du num\u00e9rique proposant des services tels que la vente en ligne, les magasins urbains et l&#039;assemblage de meubles. Le march\u00e9 IKEA Preowned permettra aux acheteurs de saisir leurs produits, images et prix sur la plateforme, tandis qu&#039;IKEA utilisera une base de donn\u00e9es aliment\u00e9e par l&#039;IA pour ajouter ses images et mesures promotionnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, IKEA s&#039;attend \u00e0 ce que le march\u00e9 apporte de nouvelles opportunit\u00e9s commerciales, car les clients qui vendent leurs meubles auront la possibilit\u00e9 de recevoir des bons d&#039;achat pouvant \u00eatre utilis\u00e9s pour acheter de nouveaux produits. Cela stimule non seulement les ventes, mais fid\u00e9lise \u00e9galement les clients et augmente leur satisfaction. En int\u00e9grant des outils num\u00e9riques et l&#039;intelligence artificielle, IKEA modernise non seulement son offre, mais renforce \u00e9galement son engagement en faveur du d\u00e9veloppement durable et de l&#039;innovation dans le commerce de d\u00e9tail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le march\u00e9 se concentre sur la reconnexion avec les clients et la conduite des affaires de mani\u00e8re durable, ce qui est conforme \u00e0 l&#039;engagement de l&#039;entreprise de devenir une entreprise circulaire et \u00e0 \u00e9nergie positive d&#039;ici 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IKEA Preowned repr\u00e9sente un pas en avant ambitieux vers le d\u00e9veloppement durable, permettant aux clients de prolonger la dur\u00e9e de vie de leurs meubles et de r\u00e9duire les d\u00e9chets. Cette initiative correspond parfaitement \u00e0 la vision d&#039;IKEA de devenir un leader de l&#039;\u00e9conomie circulaire. En outre, l&#039;entreprise estime que la nouvelle plate-forme contribuera \u00e0 r\u00e9duire l&#039;impact n\u00e9gatif sur l&#039;environnement tout en offrant aux clients des options d&#039;ameublement plus abordables.<\/p>","protected":false},"excerpt":{"rendered":"<p>IKEA a lanc\u00e9 une nouvelle plateforme de vente de meubles d&#039;occasion, qui concurrence eBay, Craigslist et Gumtree. Baptis\u00e9e \u00ab\u00a0IKEA Preowned\u00a0\u00bb, cette plateforme sera disponible en version test \u00e0 Madrid et Oslo d&#039;ici la fin de l&#039;ann\u00e9e, et devrait s&#039;\u00e9tendre \u00e0 l&#039;international. Jesper Brodin, PDG d&#039;Ingka, principal op\u00e9rateur d&#039;IKEA [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[174,192],"class_list":["post-5338","post","type-post","status-publish","format-standard","hentry","category-zivljenjski-slog","tag-spletna-trgovina","tag-umetna-inteligenca"],"acf":{"subtitle":"IKEA je lansirala \"peer-to-peer\" tr\u017enico, imenovano \"IKEA Preowned,\" kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. Tr\u017enica, ki se trenutno preizku\u0161a v Madridu in Oslu, predstavlja velik korak v digitalni transformaciji podjetja in izziv za obstoje\u010de platforme, kot so eBay, Craigslist in Gumtree.","heading":"","summary":"IKEA je lansirala \"peer-to-peer\" tr\u017enico, imenovano \"IKEA Preowned,\" kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. Tr\u017enica, ki se trenutno preizku\u0161a v Madridu in Oslu, predstavlja velik korak v digitalni transformaciji podjetja in izziv za obstoje\u010de platforme, kot so eBay, Craigslist ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/08\/zheka-kapusta-14KzeKimDyI-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/08\/zheka-kapusta-14KzeKimDyI-unsplash-1024x679.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Financial Times","url":"https:\/\/www.ft.com\/content\/4b18236f-f2f0-43eb-bb65-5f8d2f30a734"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-ikea-sign-on-a-pole-against-a-blue-sky-14KzeKimDyI"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IKEA predstavlja tr\u017enico rabljenega pohi\u0161tva - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"IKEA je lansirala &quot;peer-to-peer&quot; tr\u017enico, imenovano &quot;IKEA Preowned,&quot; kjer bodo kupci med seboj lahko prodajali rabljeno pohi\u0161tvo. 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