{"id":5394,"date":"2024-09-05T08:00:00","date_gmt":"2024-09-05T06:00:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/snapchat-bo-poleg-sporocil-objavljal-oglase\/"},"modified":"2024-09-05T08:00:00","modified_gmt":"2024-09-05T06:00:00","slug":"snapchat-bo-poleg-sporocil-objavljal-oglase","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/snapchat-publiera-des-publicites-a-cote-des-messages\/","title":{"rendered":"Snapchat diffusera des publicit\u00e9s \u00e0 c\u00f4t\u00e9 des messages"},"content":{"rendered":"<p>Evan Spiegel, PDG de Snapchat, a annonc\u00e9 que Snapchat commencerait bient\u00f4t \u00e0 tester les messages sponsoris\u00e9s dans la section des messages des amis.<\/p>\n\n\n\n<p>Les publicit\u00e9s (ou Snaps sponsoris\u00e9s) appara\u00eetront sous forme de messages non lus dans l&#039;onglet de discussion principal, ce qui signifie qu&#039;elles appara\u00eetront m\u00eame au-dessus des messages de vos amis jusqu&#039;\u00e0 ce que l&#039;utilisateur clique sur la publicit\u00e9. Il s\u2019agit de la partie la plus utilis\u00e9e de la plateforme, il est donc probable que les utilisateurs exprimeront bient\u00f4t leur m\u00e9contentement.<\/p>\n\n\n\n<p>Spiegel a d\u00e9clar\u00e9 dans un message en ligne que les publicit\u00e9s appara\u00eetraient &quot;sans notification push, l&#039;ouverture du message \u00e9tant facultative&quot;. Il n&#039;est pas encore clair si les utilisateurs pourront supprimer l&#039;annonce sans l&#039;ouvrir, ni quel sera le processus d&#039;interaction avec les annonces.<\/p>\n\n\n\n<p>&quot;Les Sponsored Snaps permettent aux annonceurs de communiquer visuellement avec la communaut\u00e9 Snapchat&quot;, pr\u00e9cise Spiegel, soulignant que les conversations avec des amis resteront priv\u00e9es et ne seront pas utilis\u00e9es \u00e0 des fins publicitaires.<\/p>\n\n\n\n<p>Snapchat compte 850 millions d&#039;utilisateurs mensuels et il serait logique de supposer que l&#039;entreprise se porte bien. Bien au contraire. Les actions sont proches de leur plus bas historique, en grande partie \u00e0 cause du fait qu\u2019elles n\u2019ont pas r\u00e9ussi jusqu\u2019\u00e0 pr\u00e9sent \u00e0 cr\u00e9er une bonne strat\u00e9gie publicitaire.<\/p>\n\n\n\n<p>&quot;La croissance de notre activit\u00e9 de publicit\u00e9 num\u00e9rique est l&#039;un des contributeurs les plus importants \u00e0 notre potentiel de revenus \u00e0 long terme, et les investisseurs s&#039;inqui\u00e8tent du fait que notre croissance ne soit pas plus rapide&quot;, \u00e9crit Spiegel dans sa note. Il indique \u00e9galement que Snap commencera \u00e0 permettre aux annonceurs de payer pour promouvoir des lieux dans l&#039;onglet Carte, o\u00f9 les utilisateurs de Snapchat peuvent voir o\u00f9 se trouvent leurs amis.<\/p>\n\n\n\n<p>C\u2019est la strat\u00e9gie utilis\u00e9e par les plateformes sociales. Les startups sont toujours conviviales. Cependant, une fois que la plateforme rassemble suffisamment d\u2019utilisateurs, des strat\u00e9gies lucratives commencent \u00e0 \u00e9merger. Si vous aviez des strat\u00e9gies publicitaires similaires d\u00e8s le d\u00e9but, les utilisateurs fid\u00e8les seraient moins d\u00e9\u00e7us lorsque de nouveaux seraient ajout\u00e9s \u00e0 la vol\u00e9e. Une fois que vous vous \u00eates habitu\u00e9 \u00e0 une utilisation enti\u00e8rement gratuite, sans publicit\u00e9s ennuyeuses ni autres gadgets marketing, il est difficile de s&#039;habituer \u00e0 un fonctionnement de plate-forme compl\u00e8tement diff\u00e9rent.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evan Spiegel, PDG de Snapchat, a annonc\u00e9 que Snapchat commencerait bient\u00f4t \u00e0 tester les messages sponsoris\u00e9s dans la section des messages des amis. Les publicit\u00e9s (ou Snaps sponsoris\u00e9s) appara\u00eetront sous forme de messages non lus dans l&#039;onglet de discussion principal, ce qui signifie qu&#039;elles appara\u00eetront m\u00eame au-dessus des messages de vos amis jusqu&#039;\u00e0 ce que l&#039;utilisateur clique sur la publicit\u00e9. C&#039;est le plus utilis\u00e9 [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,78,50],"tags":[],"class_list":["post-5394","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","category-socialna-omrezja","category-telefonija"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/09\/christian-wiediger-ZYLmudR28SA-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/09\/christian-wiediger-ZYLmudR28SA-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat bo poleg sporo\u010dil objavljal oglase - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Evan Spiegel, izvr\u0161ni direktor Snapchata, je sporo\u010dil, da bo Snapchat kmalu za\u010del preizku\u0161ati sponzorirana sporo\u010dila v razdelku za sporo\u010dila prijateljev.\n\n\n\nOglasi (oziroma sponzorirani Snapi) bodo p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/fr\/wp-json\/wp\/v2\/posts\/5394\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat bo poleg sporo\u010dil objavljal oglase - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Evan Spiegel, izvr\u0161ni direktor Snapchata, je sporo\u010dil, da bo Snapchat kmalu za\u010del preizku\u0161ati sponzorirana sporo\u010dila v razdelku za sporo\u010dila prijateljev. 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