{"id":7849,"date":"2026-07-20T11:03:00","date_gmt":"2026-07-20T09:03:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/"},"modified":"2026-07-20T11:03:00","modified_gmt":"2026-07-20T09:03:00","slug":"microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/microsoft-durcit-sa-position-face-a-la-concurrence-avec-laquelle-elle-collaborait-jusqua-recemment\/","title":{"rendered":"Microsoft durcit le ton envers la concurrence avec laquelle elle collaborait jusqu&#039;\u00e0 r\u00e9cemment."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Microsoft entend affirmer davantage sa pr\u00e9sence sur le march\u00e9 de l&#039;intelligence artificielle. Selon Bloomberg, la direction a pr\u00e9sent\u00e9 une strat\u00e9gie \u00e0 l&#039;\u00e9quipe commerciale lors d&#039;une r\u00e9union interne, mettant l&#039;accent sur les avantages des solutions Microsoft par rapport \u00e0 celles de concurrents tels qu&#039;OpenAI, Google et Anthropic aupr\u00e8s des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette strat\u00e9gie n&#039;est pas inhabituelle en soi, car les entreprises forment souvent leurs \u00e9quipes commerciales \u00e0 comparer leurs produits \u00e0 ceux de leurs concurrents. Mais ce qui est plus int\u00e9ressant, c&#039;est que Microsoft s&#039;attaque d\u00e9sormais directement aux entreprises dont elle a r\u00e9cemment utilis\u00e9 les mod\u00e8les d&#039;IA dans ses propres produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces derniers mois, des informations ont circul\u00e9 selon lesquelles Microsoft r\u00e9duit progressivement sa d\u00e9pendance aux mod\u00e8les d&#039;OpenAI et d&#039;Anthropic. D&#039;apr\u00e8s des rapports r\u00e9cents, l&#039;entreprise aurait d\u00e9j\u00e0 commenc\u00e9 \u00e0 remplacer ces mod\u00e8les par ses propres solutions dans certaines applications cl\u00e9s, telles que Word et Excel, la r\u00e9duction des co\u00fbts \u00e9tant l&#039;une des principales raisons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela marque un tournant important dans la relation entre Microsoft et OpenAI. Les deux entreprises sont des partenaires \u00e9troits depuis de nombreuses ann\u00e9es\u00a0: Microsoft a investi des milliards de dollars dans OpenAI et fourni une infrastructure informatique en \u00e9change d\u2019un acc\u00e8s exclusif \u00e0 ses mod\u00e8les. En avril dernier, le partenariat a \u00e9t\u00e9 l\u00e9g\u00e8rement modifi\u00e9, permettant \u00e0 OpenAI de proposer ses mod\u00e8les \u00e0 d\u2019autres fournisseurs de services cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les analystes estiment que la nouvelle strat\u00e9gie commerciale de Microsoft vise \u00e0 renforcer la confiance des investisseurs, qui suivent de pr\u00e8s les investissements massifs de l&#039;entreprise dans le d\u00e9veloppement de l&#039;IA. En prouvant la puissance et la comp\u00e9titivit\u00e9 de ses mod\u00e8les, la soci\u00e9t\u00e9 entend justifier des investissements de plusieurs milliards et d\u00e9montrer sa capacit\u00e9 \u00e0 assurer le succ\u00e8s \u00e0 long terme de ses solutions propri\u00e9taires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. Po poro\u010danju Bloomberga je vodstvo podjetja na internem sre\u010danju prodajni ekipi predstavilo strategijo, s katero naj bi pri pogovorih s strankami poudarjali prednosti Microsoftovih re\u0161itev v primerjavi s konkurenti, kot so OpenAI, Google in Anthropic. Tak\u0161na strategija sama po sebi ni ni\u010d nenavadnega, saj podjetja pogosto pripravljajo [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,4],"tags":[142,192],"class_list":["post-7849","post","type-post","status-publish","format-standard","hentry","category-poslovne-resitve","category-racunalnistvo-telefonija","tag-microsoft","tag-umetna-inteligenca"],"acf":{"subtitle":"","heading":"","summary":"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/07\/microsoft-44-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/07\/microsoft-44-1024x641.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"Avtor: Niko Bajec","links":null,"sources":[{"title":"Microsoft","url":"https:\/\/techcrunch.com\/2026\/07\/15\/microsoft-is-reportedly-training-salespeople-to-talk-down-openai-and-anthropic\/"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/fr\/wp-json\/wp\/v2\/posts\/7849\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. Po poro\u010danju Bloomberga je vodstvo podjetja na internem sre\u010danju prodajni ekipi predstavilo strategijo, s katero naj bi pri pogovorih s strankami poudarjali prednosti Microsoftovih re\u0161itev v primerjavi s konkurenti, kot so OpenAI, Google in Anthropic. 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