{"id":8017,"date":"2026-08-10T12:15:00","date_gmt":"2026-08-10T10:15:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike\/"},"modified":"2026-08-10T12:15:00","modified_gmt":"2026-08-10T10:15:00","slug":"spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/spotify-atteint-les-300-millions-dabonnes-et-modifie-les-regles-pour-les-utilisateurs-gratuits\/","title":{"rendered":"Spotify atteint les 300 millions d&#039;abonn\u00e9s et modifie les r\u00e8gles pour les utilisateurs gratuits."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le g\u00e9ant de la musique Spotify Technology a publi\u00e9 des r\u00e9sultats financiers mitig\u00e9s pour le deuxi\u00e8me trimestre. Si l&#039;entreprise bat des records historiques d&#039;abonn\u00e9s, des b\u00e9n\u00e9fices l\u00e9g\u00e8rement inf\u00e9rieurs aux pr\u00e9visions ont entra\u00een\u00e9 une chute imm\u00e9diate de 5,9 % du cours de son action en bourse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d&#039;affaires trimestriel total de Spotify a atteint 4,8 milliards d&#039;euros, en hausse de 15 % sur un an. Le segment des abonnements Premium a notamment enregistr\u00e9 une forte croissance, g\u00e9n\u00e9rant la majeure partie de ce chiffre d&#039;affaires gr\u00e2ce \u00e0 une augmentation de 9 % du nombre d&#039;abonn\u00e9s et \u00e0 une hausse du revenu par utilisateur. La marge brute a atteint un niveau record de 33,4 % et le r\u00e9sultat d&#039;exploitation s&#039;est \u00e9lev\u00e9 \u00e0 655 millions d&#039;euros. Le flux de tr\u00e9sorerie disponible de l&#039;entreprise a progress\u00e9 \u00e0 797 millions d&#039;euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La principale source d&#039;incertitude des investisseurs r\u00e9side dans le b\u00e9n\u00e9fice net par action, qui s&#039;est \u00e9tabli \u00e0 2,40 \u20ac (contre 2,53 \u20ac attendus par les analystes). Malgr\u00e9 cela, la plateforme compte d\u00e9sormais 777 millions d&#039;utilisateurs actifs mensuels. Afin de stabiliser son march\u00e9 dans des pays comme l&#039;Inde et l&#039;Indon\u00e9sie, la direction impose d\u00e9lib\u00e9r\u00e9ment davantage de restrictions aux utilisateurs de la version gratuite. En r\u00e9duisant la compatibilit\u00e9 avec les anciens appareils mobiles et en augmentant la fr\u00e9quence des publicit\u00e9s, elle souhaite inciter ces utilisateurs \u00e0 souscrire \u00e0 un abonnement payant. Cette strat\u00e9gie, plut\u00f4t risqu\u00e9e, pourrait freiner la croissance globale du nombre de nouveaux utilisateurs \u00e0 court terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le domaine des nouvelles technologies, Spotify investit massivement dans l&#039;intelligence artificielle et le d\u00e9veloppement de contenus additionnels. La plateforme teste actuellement une nouvelle application de bureau, Studio by Spotify Labs, et enrichit son offre Audiobooks+, qui g\u00e9n\u00e8re d\u00e9j\u00e0 des revenus importants. Elle a \u00e9galement lanc\u00e9 l&#039;option Reserved pour l&#039;achat anticip\u00e9 de billets de concert. Toutefois, il convient de rester prudent quant aux nouveaux outils d&#039;IA pour la cr\u00e9ation musicale, car l&#039;entreprise n\u00e9gocie encore les droits de licence avec certains des plus grands labels.<\/p>","protected":false},"excerpt":{"rendered":"<p>Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. Skupni \u010detrtletni prihodki podjetja Spotify so dosegli 4,8 milijarde evrov, kar [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[844],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry","category-slika-tv-avdio","tag-spotify"],"acf":{"subtitle":"","heading":"","summary":"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-1024x684.jpg","thumbnail_caption":"Foto: Pixabay","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"finance.yahoo.com","url":"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/spotify-technology-q2-earnings-call-070358248.html"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/fr\/wp-json\/wp\/v2\/posts\/8017\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. 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