{"id":8027,"date":"2026-08-11T13:54:31","date_gmt":"2026-08-11T11:54:31","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/"},"modified":"2026-08-11T13:54:31","modified_gmt":"2026-08-11T11:54:31","slug":"toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/toyota-ne-peut-plus-rivaliser-avec-les-marques-chinoises-en-termes-de-prix\/","title":{"rendered":"Toyota : Nous ne pouvons plus rivaliser avec les marques chinoises sur les prix."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les constructeurs automobiles chinois bouleversent rapidement l&#039;\u00e9quilibre des forces sur le march\u00e9 mondial. Toyota a d\u00e9sormais admis publiquement en Afrique du Sud qu&#039;elle ne peut plus rivaliser directement avec les marques chinoises sur les mod\u00e8les d&#039;entr\u00e9e de gamme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9claration a \u00e9t\u00e9 faite lors du lancement de la nouvelle g\u00e9n\u00e9ration du RAV4. Toyota Afrique du Sud a expliqu\u00e9 que les constructeurs chinois, tr\u00e8s agressifs, ont profond\u00e9ment boulevers\u00e9 le bas de gamme du march\u00e9, et que Toyota n&#039;entend donc pas s&#039;engager dans une guerre des prix. Le nouveau RAV4 vise plut\u00f4t \u00e0 monter en gamme en termes de prix et de qualit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les marques chinoises exercent une pression principalement par le biais des prix.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me pour les constructeurs traditionnels, c&#039;est que les marques chinoises proposent souvent de nombreuses fonctionnalit\u00e9s \u00e0 des prix bien inf\u00e9rieurs. Grands \u00e9crans, disques durs modernes, \u00e9quipements de s\u00e9rie complets et longues garanties sont d\u00e9j\u00e0 de s\u00e9rie sur de nombreux mod\u00e8les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota estime donc qu&#039;elle ne peut tout simplement pas rivaliser \u00e0 armes \u00e9gales au niveau de prix le plus bas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La pression est d&#039;autant plus forte que les voitures chinoises bon march\u00e9 concurrencent non seulement les v\u00e9hicules neufs des marques traditionnelles, mais aussi les voitures d&#039;occasion. Un acheteur qui aurait autrefois choisi une Toyota ou une Volkswagen de quelques ann\u00e9es pour le m\u00eame prix peut d\u00e9sormais opter pour un mod\u00e8le chinois flambant neuf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Toyota mise sur sa r\u00e9putation et sa fiabilit\u00e9.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de baisser les prix, Toyota souhaite convaincre les clients avec d&#039;autres arguments\u00a0: la fiabilit\u00e9, la qualit\u00e9 de fabrication, un r\u00e9seau de service apr\u00e8s-vente d\u00e9velopp\u00e9, la r\u00e9putation de la marque et la plus-value apport\u00e9e au v\u00e9hicule apr\u00e8s plusieurs ann\u00e9es d&#039;utilisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s&#039;agit d&#039;un changement majeur. Depuis des d\u00e9cennies, Toyota est synonyme de voitures performantes, fiables et abordables. Qu&#039;un constructeur de cette envergure admette ne pas pouvoir rivaliser avec la concurrence chinoise en mati\u00e8re de prix sur un segment de march\u00e9 donn\u00e9 t\u00e9moigne clairement de la rapidit\u00e9 avec laquelle l&#039;industrie automobile \u00e9volue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les fabricants chinois ne pr\u00e9sentent plus d&#039;int\u00e9r\u00eat uniquement pour leurs prix bas. Leur principal atout r\u00e9side dans la combinaison de prix comp\u00e9titifs, d&#039;\u00e9quipements performants, d&#039;un d\u00e9veloppement rapide et de motorisations \u00e9lectrifi\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota a donc opt\u00e9 pour une autre strat\u00e9gie. Plut\u00f4t que de se lancer dans une guerre des prix, la marque souhaite justifier son tarif plus \u00e9lev\u00e9. La v\u00e9ritable question est de savoir combien de clients seront pr\u00eats \u00e0 payer la diff\u00e9rence face \u00e0 la concurrence croissante des mod\u00e8les chinois.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kitajski avtomobilski proizvajalci vse hitreje spreminjajo razmerja mo\u010di na svetovnem trgu. Toyota je zdaj v Ju\u017eni Afriki odkrito priznala, da se s kitajskimi znamkami pri vstopnih cenah ne more ve\u010d neposredno kosati. Izjava je pri\u0161la ob predstavitvi nove generacije modela RAV4. Toyota South Africa je pojasnila, da so cenovno agresivni kitajski proizvajalci mo\u010dno spremenili spodnji [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,6],"tags":[514],"class_list":["post-8027","post","type-post","status-publish","format-standard","hentry","category-avtomobilizem","category-avtomoto","tag-toyota"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/christina-telep-IS6CslWJrjY-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/christina-telep-IS6CslWJrjY-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"Avtor: Peter \u010cebron","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota: s kitajskimi znamkami se pri ceni ne moremo ve\u010d kosati - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Kitajski avtomobilski proizvajalci vse hitreje spreminjajo razmerja mo\u010di na svetovnem trgu. 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Toyota South Africa je pojasnila, da so cenovno agresivni kitajski proizvajalci mo\u010dno spremenili spodnji [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/fr\/toyota-ne-peut-plus-rivaliser-avec-les-marques-chinoises-en-termes-de-prix\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T11:54:31+00:00\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/\",\"name\":\"Toyota: s kitajskimi znamkami se pri ceni ne moremo ve\u010d kosati - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"datePublished\":\"2026-08-11T11:54:31+00:00\",\"dateModified\":\"2026-08-11T11:54:31+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Toyota: s kitajskimi znamkami se pri ceni ne moremo ve\u010d kosati\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/fr\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toyota: s kitajskimi znamkami se pri ceni ne moremo ve\u010d kosati - Ra\u010dunalni\u0161ke novice","description":"Kitajski avtomobilski proizvajalci vse hitreje spreminjajo razmerja mo\u010di na svetovnem trgu. 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