{"id":892,"date":"2023-08-18T07:20:11","date_gmt":"2023-08-18T05:20:11","guid":{"rendered":"https:\/\/vivalainfo.com\/en\/nakupujete-na-amazonu-potem-si-preberite-to\/"},"modified":"2023-08-18T07:20:11","modified_gmt":"2023-08-18T05:20:11","slug":"nakupujete-na-amazonu-potem-si-preberite-to","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/fr\/vous-achetez-sur-amazon-alors-lisez-ceci\/","title":{"rendered":"Faire des achats sur Amazon ? Alors lis ceci"},"content":{"rendered":"<p>Amazon a annonc\u00e9 il y a quelques jours qu&#039;elle allait aider ses clients \u00e0 mieux comprendre les avis clients sur les produits gr\u00e2ce \u00e0 l&#039;introduction de l&#039;intelligence artificielle g\u00e9n\u00e9rative. L&#039;objectif principal de cette nouvelle fonctionnalit\u00e9 est de vous \u00e9viter la lecture fastidieuse de dizaines d&#039;avis individuels. Le g\u00e9ant de la distribution utilisera cette nouvelle technologie pour r\u00e9diger de courts textes directement sur la page produit. Ces textes mettront l&#039;accent sur les caract\u00e9ristiques du produit et les avis clients. Ce texte facilitera la compr\u00e9hension des th\u00e8mes r\u00e9currents dans les avis, a soulign\u00e9 Amazon.<\/p>\n\n\n\n<p>En plus du r\u00e9sum\u00e9 textuel, Amazon utilisera l&#039;intelligence artificielle pour mettre en avant les caract\u00e9ristiques cl\u00e9s du produit sous forme de boutons cliquables. Par exemple, si un client souhaite en savoir plus sur la \u00ab\u00a0facilit\u00e9 d&#039;utilisation\u00a0\u00bb ou les \u00ab\u00a0performances\u00a0\u00bb d&#039;un produit, il pourra cliquer sur le bouton pour afficher uniquement les avis mentionnant ces termes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.amazon.de\/amazonprime?_encoding=UTF8&amp;primeCampaignId=prime_assoc_ft&amp;tag=racunalnisken-21\">Amazone <\/a>offrait auparavant des fonctionnalit\u00e9s similaires en mettant en \u00e9vidence les mots fr\u00e9quemment utilis\u00e9s dans les avis, qui \u00e9taient \u00e9galement disponibles sous forme de boutons.<\/p>\n\n\n\n<p>Les nouvelles fonctionnalit\u00e9s bas\u00e9es sur l&#039;IA seront d&#039;abord disponibles pour un groupe restreint d&#039;acheteurs mobiles am\u00e9ricains, et concerneront une large gamme de produits, a indiqu\u00e9 Amazon. Lors de ces tests, l&#039;entreprise s&#039;efforcera d&#039;apprendre et d&#039;adapter ses mod\u00e8les d&#039;IA afin d&#039;en am\u00e9liorer les performances. Elle pr\u00e9voit d&#039;\u00e9tendre progressivement la fonctionnalit\u00e9 \u00e0 d&#039;autres cat\u00e9gories \u00e0 mesure qu&#039;elle sera accessible \u00e0 un public plus large.<\/p>\n\n\n\n<p>Bien entendu, la qualit\u00e9 des r\u00e9sum\u00e9s g\u00e9n\u00e9r\u00e9s par l\u2019IA d\u00e9pend de la qualit\u00e9 des donn\u00e9es qu\u2019ils contiennent. Pendant des ann\u00e9es, Amazon a \u00e9t\u00e9 aux prises avec des critiques de produits fausses et trompeuses, y compris des critiques payantes.<\/p>\n\n\n\n<p>En 2021, l\u2019entreprise a admis avoir d\u00e9j\u00e0 bloqu\u00e9 200 millions de faux avis l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Ils ont \u00e9galement pass\u00e9 des ann\u00e9es \u00e0 tenter de s\u00e9vir contre l\u2019origine des faux avis par le biais de poursuites et d\u2019autres actions, y compris des poursuites contre les vendeurs qui ont achet\u00e9 de faux avis. L&#039;ann\u00e9e derni\u00e8re, Amazon a intent\u00e9 une action en justice contre les administrateurs de 10 000 groupes Facebook impliqu\u00e9s dans le commerce de faux avis.<\/p>\n\n\n\n<p>La FTC (Federal Trade Commission) est \u00e9galement intervenue r\u00e9cemment, for\u00e7ant un fabricant de compl\u00e9ments alimentaires \u00e0 payer 600 000 $ dans une affaire de fraude aux avis sur Amazon \u2013 un cas o\u00f9 les produits sont regroup\u00e9s dans une seule liste pour augmenter les notes d&#039;un produit avec les bonnes critiques d&#039;un autre.<\/p>\n\n\n\n<p>Avec les capacit\u00e9s croissantes de l\u2019intelligence artificielle, les faux avis peuvent d\u00e9sormais \u00eatre encore plus difficiles \u00e0 d\u00e9tecter \u00e0 mesure que la technologie \u00e9volue pour para\u00eetre plus humaine, ce qui pourrait conduire \u00e0 une nouvelle explosion de faux avis. Cela signifierait que les r\u00e9sum\u00e9s d&#039;avis g\u00e9n\u00e9r\u00e9s par l&#039;IA d&#039;Amazon seront moins utiles \u00e0 moins que l&#039;entreprise ne trouve d&#039;autres moyens d&#039;emp\u00eacher les faux avis d&#039;IA.<\/p>\n\n\n\n<p>Amazon r\u00e9pond aujourd&#039;hui aux inqui\u00e9tudes concernant les faux avis, en d\u00e9clarant qu&#039;il ne regroupera que les avis provenant d&#039;achats v\u00e9rifi\u00e9s et qu&#039;il continue \u00ab d&#039;investir massivement dans les ressources \u00bb pour emp\u00eacher de mani\u00e8re proactive les faux avis.<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je pred nekaj dnevi sporo\u010dil, da bo strankam sku\u0161al pomagati bolje razumeti ocene drugih strank o izdelkih z vpeljavo generativne umetne inteligence. Glavni cilj nove funkcionalnosti je prihranite &#8220;muke&#8221; ob prebiranju ve\u010d deset posameznih ocen. Trgovski velikan bo novo tehnologijo uporabljal za pisanje kratkih tekstov neposredno na strani izdelka. V teh tekstih bo poudarek [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[282],"class_list":["post-892","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","tag-amazon"],"acf":{"subtitle":"Amazon bo z uporabo generativne umetne inteligence sku\u0161al izbolj\u0161ati razumevanja ocen izdelkov. S tem \u017eeli omogo\u010diti enostavnej\u0161e razumevanje ocen ter izbolj\u0161ati nakupovalno izku\u0161njo. Kljub temu se soo\u010da z izzivom la\u017enih ocen, a trdi, da bo novost povzemala le ocene s potrjenimi nakupi.","heading":"","summary":"Amazon bo z uporabo generativne umetne inteligence sku\u0161al izbolj\u0161ati razumevanja ocen izdelkov. S tem \u017eeli omogo\u010diti enostavnej\u0161e razumevanje ocen ter izbolj\u0161ati nakupovalno izku\u0161njo. Kljub temu se soo\u010da z izzivom la\u017enih ocen, a trdi, da bo novost povzemala le ocene s potrjenimi nakupi.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/08\/anirudh-KmQbT4FQvGQ-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2023\/08\/anirudh-KmQbT4FQvGQ-unsplash-1024x664.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Tech Crunch","url":"https:\/\/techcrunch.com\/2023\/08\/14\/amazon-taps-generative-ai-to-enhance-product-reviews\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&amp;guce_referrer_sig=AQAAAHwErj0xNWokfTDXyTBAcriwvUcOAkrTVRD2Ao6wM1jfg8unQh3UyXKct68WUR8EpbzAL8NQAlW7dxro5JmFBdGjRoWQW5Zej5c6TJffmqn_qWzkMpWNGdZwHlLLM2lZx0hu_42StgkeE1krhZsMaDNkZQEoo59sHSy56B2QLqYp"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/KmQbT4FQvGQ"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nakupujete na Amazonu? 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