{"id":2051,"date":"2024-01-04T12:30:00","date_gmt":"2024-01-04T11:30:00","guid":{"rendered":"https:\/\/vivalainfo.com\/en\/apple-se-naprej-stevilka-1-na-trgu-premijskih-telefonov\/"},"modified":"2024-01-04T12:30:00","modified_gmt":"2024-01-04T11:30:00","slug":"apple-se-naprej-stevilka-1-na-trgu-premijskih-telefonov","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/","title":{"rendered":"Apple ostaje broj jedan na tr\u017ei\u0161tu premium telefona"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sve ukazuje na to da \u0107e globalna prodaja pametnih telefona ove godine pasti, dok \u0107e prodaja premium telefona nastaviti rasti i dosezati nove rekorde. Apple je i dalje vode\u0107i na tr\u017ei\u0161tu premium telefona, ali i drugi proizvo\u0111a\u010di su na dobitku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prema Market Pulse Serviceu Counterpoint Researcha, prodaja globalnog tr\u017ei\u0161ta vrhunskih pametnih telefona porast \u0107e za 6 % u 2023., dosegnuv\u0161i novi rekord. Prema ovoj klasifikaciji u vi\u0161i cjenovni razred spadaju telefoni \u010dija je cijena ve\u0107a od 600 ameri\u010dkih dolara, \u0161to je ne\u0161to manje od 550 eura. Ova brojka je u suprotnosti s predvi\u0111enim padom prodaje koji se o\u010dekuje na tr\u017ei\u0161tu pametnih telefona pro\u0161le godine. Segment premium ure\u0111aja vjerojatno \u0107e \u010diniti gotovo \u010detvrtinu ukupne prodaje telefona i 60 % svih prihoda. U posljednjih nekoliko godina, premium segment se pojavio kao podru\u010dje rasta na ina\u010de slabom tr\u017ei\u0161tu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\" alt=\"Udio u prodaji premium segmenta globalnih tr\u017ei\u0161ta pametnih telefona\"\/><figcaption>Prikazivanje rasta prodaje premium ure\u0111aja<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u0161i analiti\u010dar Varun Mishra komentira rast tr\u017ei\u0161ta premium telefona: \u201e<em>Tr\u017ei\u0161te pametnih telefona do\u017eivjelo je promjenu u obrascima kupnje potro\u0161a\u010da. S obzirom na va\u017enost pametnog telefona, potro\u0161a\u010di su spremni potro\u0161iti vi\u0161e kako bi dobili visokokvalitetni ure\u0111aj koji mogu koristiti dulje vrijeme. Posjedovanje najnovijih i najboljih eksponata tako\u0111er je postalo statusni simbol za mnoge potro\u0161a\u010de, posebno na tr\u017ei\u0161tima u razvoju gdje izravno prelaze iz srednje klase u premium. Osim toga, sezonske akcije i razne mogu\u0107nosti financiranja \u010dine ove ure\u0111aje sve pristupa\u010dnijim.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple je i dalje broj jedan na tr\u017ei\u0161tu premium ure\u0111aja. Me\u0111utim, njegov udio se smanjio u usporedbi s 2022. godinom. To je uglavnom zbog ponovnog uspona Huaweija u Kini, potaknutog serijom Mate 60. Samsung je tako\u0111er pove\u0107ao svoj udio na \u0161tetu serije S23 i, mo\u017eda pomalo iznena\u0111uju\u0107e, sklopivih ure\u0111aja. Oni su se pojavili kao diferencijator na premium tr\u017ei\u0161tu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_2.jpg\" alt=\"Najve\u0107i udio OEM-a pametnih telefona na Premium tr\u017ei\u0161tu 2022. u odnosu na 2023\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gledaju\u0107i razli\u010dite regije, Kina, zapadna Europa, Indija te regije Bliskog istoka i Afrike (MEA) uvelike su potaknule rast globalnog tr\u017ei\u0161ta premium proizvoda u 2023. godini. Zapravo, Kina, Indija, MEA i Latinska Amerika najvjerojatnije \u0107e postaviti novi prodajni rekord na premium tr\u017ei\u0161tu, pri \u010demu je Indija najbr\u017ee rastu\u0107e tr\u017ei\u0161te na svijetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promotrimo li detaljnije premium tr\u017ei\u0161te, pokreta\u010d rasta je segment ultrapremium ure\u0111aja. U 2023. ure\u0111aji po cijeni od 1000 eura \u010dinili su vi\u0161e od tre\u0107ine ukupne prodaje na premium tr\u017ei\u0161tu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Globalna prodaja pametnih telefona ove \u0107e godine pasti, dok \u0107e prodaja premium telefona nastaviti rasti i dosegnuti nove rekorde. Apple i dalje predvodi tr\u017ei\u0161te premium telefona, ali i drugi proizvo\u0111a\u010di dobivaju na vrijednosti. Prema Counterpoint Researchovoj usluzi Market Pulse, globalna prodaja pametnih telefona [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[154,356,156,122],"class_list":["post-2051","post","type-post","status-publish","format-standard","hentry","category-telefoni","tag-apple","tag-apple-telefoni","tag-huawei","tag-samsung"],"acf":{"subtitle":"","heading":"","summary":"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov \u0161e vedno z veliko prednostjo vodi, vendar tudi ostali proizvajalci pridobivajo na odstotkih.  ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/01\/sophia-stark-YYcWLsp7JbI-unsplash-683x1024.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Counterpoint Research","url":"https:\/\/www.counterpointresearch.com\/insights\/global-premium-smartphone-market-continues-record-growth-2023\/"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/a-black-bag-and-a-cell-phone-on-a-white-surface-YYcWLsp7JbI"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/2051\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. Apple na trgu premijskih telefonov \u0161e vedno vodi, vendar tudi ostali proizvajalci pridobivajo. Po podatkih storitve Market Pulse Service dru\u017ebe Counterpoint Research se je prodaja na svetovnem trgu pametnih [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T11:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/\",\"name\":\"Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\",\"datePublished\":\"2024-01-04T11:30:00+00:00\",\"dateModified\":\"2024-01-04T11:30:00+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hr\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/#primaryimage\",\"url\":\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\",\"contentUrl\":\"https:\/\/www.counterpointresearch.com\/wp-content\/uploads\/2024\/01\/Global-Premium-Market-2023_1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/hr\/apple-je-i-dalje-broj-1-na-trzistu-premium-telefona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/hr\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple \u0161e naprej \u0161tevilka ena na trgu premijskih telefonov - Ra\u010dunalni\u0161ke novice","description":"Kot vse ka\u017ee se bo prodaja pametnih telefonov na svetovni ravni letos zmanj\u0161ala, prodaja premijskih telefonov pa se bo \u0161e naprej pove\u010devala in dosegla nove rekorde. 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