{"id":4798,"date":"2024-06-18T11:00:00","date_gmt":"2024-06-18T09:00:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov\/"},"modified":"2024-06-18T11:00:00","modified_gmt":"2024-06-18T09:00:00","slug":"google-se-mora-soociti-s-tozbo-za-136-milijarde-funtov","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/google-se-mora-suociti-s-tuzbom-od-136-milijardi-funti\/","title":{"rendered":"Google \u0107e se suo\u010diti s tu\u017ebom vrijednom 13,6 milijardi funti"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Britanski sud presudio je da se Google mora suo\u010diti s tu\u017ebom od 13,6 milijardi funti zbog navodne prevelike mo\u0107i na tr\u017ei\u0161tu online ogla\u0161avanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U tu\u017ebi, koju je podnio Ad Tech Collective Action LLP, navodi se da je internetski div djelovao protivno tr\u017ei\u0161nom natjecanju, li\u0161avaju\u0107i online izdava\u010de u Velikoj Britaniji njihove zarade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Googleova mati\u010dna tvrtka Alphabet nazvala je slu\u010daj &quot;nedosljednim&quot; u svojim naporima da se tu\u017eba odbaci. Me\u0111utim, \u017dalbeni sud za tr\u017ei\u0161no natjecanje u Londonu presudio je da slu\u010daj mo\u017ee i\u0107i na sud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Ova odluka ima zna\u010dajne implikacije za \u017ertve Googleovog anti-konkurentnog pona\u0161anja u oglasnoj tehnologiji&quot;, rekao je biv\u0161i direktor Ofcoma Claudio Pollack, sada partner u Ad Tech Collective Action. &quot;Google \u0107e sada morati odgovarati za svoje postupke u punom pravnom postupku.&quot; Me\u0111utim, Googleov pravni direktor Oliver Bethell nazvao je tu\u017ebu &quot;spekulativnom i oportunisti\u010dkom&quot;. &quot;Suprotstavit \u0107emo se tome odlu\u010dno i na temelju \u010dinjenica&quot;, dodao je u priop\u0107enju.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u010dajevi se odnose na tehnologiju ogla\u0161avanja, obi\u010dno skra\u0107eno od adtech, koja odlu\u010duje koje online oglase ljudi vide i koliko oni ko\u0161taju izdava\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting takvih oglasa velik je izvor prihoda za mnoga web-mjesta. Ad Tech Collective Action ka\u017ee da \u0107e prora\u010dun za digitalno ogla\u0161avanje dosegnuti 490 milijardi dolara u 2021. To je tako\u0111er iznimno vrijedna industrija za Google, budu\u0107i da dominira pretra\u017eivanjem weba s velikom razlikom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bit tvrdnje je tvrdnja da Google zlorabi ovu dominaciju i smanjuje prihod drugih web stranica. Ad Tech Collective Action tvrdi da se Google bavi &quot;samim odabirom&quot; promi\u010du\u0107i vlastite proizvode i usluge istaknutije od onih svojih konkurenata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ee da to zna\u010di da izdava\u010di na kraju dobivaju manje novca za oglase koje hostiraju, a tako\u0111er moraju pla\u0107ati vrlo visoke naknade Googleu.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja. To\u017eba, ki jo je vlo\u017eila skupina Ad Tech Collective Action LLP trdi, da je spletni velikan ravnal protikonkuren\u010dno, zaradi \u010desar so bili ob zaslu\u017eek spletni zalo\u017eniki v [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[126],"class_list":["post-4798","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","tag-google"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/06\/firmbee-com-31OdWLEQ-78-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/06\/firmbee-com-31OdWLEQ-78-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja.\n\n\n\nTo\u017eba, ki jo je\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/4798\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google se mora soo\u010diti s to\u017ebo za 13,6 milijarde funtov - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Sodi\u0161\u010de v Zdru\u017eenem kraljestvu &nbsp;je odlo\u010dilo, da se mora Google soo\u010diti s to\u017ebo v vrednosti 13,6 milijarde funtov, ker naj bi imel preveliko mo\u010d na trgu spletnega ogla\u0161evanja. 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