{"id":5394,"date":"2024-09-05T08:00:00","date_gmt":"2024-09-05T06:00:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/snapchat-bo-poleg-sporocil-objavljal-oglase\/"},"modified":"2024-09-05T08:00:00","modified_gmt":"2024-09-05T06:00:00","slug":"snapchat-bo-poleg-sporocil-objavljal-oglase","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/snapchat-ce-objavljivati-oglase-uz-poruke\/","title":{"rendered":"Snapchat \u0107e uz poruke prikazivati oglase"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Evan Spiegel, izvr\u0161ni direktor Snapchata, najavio je da \u0107e Snapchat uskoro po\u010deti testirati sponzorirane poruke u odjeljku s porukama prijatelja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oglasi (ili sponzorirani Snapovi) pojavit \u0107e se kao nepro\u010ditane poruke u glavnoj kartici za chat, \u0161to zna\u010di da \u0107e se pojaviti \u010dak i iznad poruka prijatelja dok korisnik ne klikne na oglas. Rije\u010d je o najkori\u0161tenijem dijelu platforme, pa je vjerojatno da \u0107e korisnici uskoro izraziti svoje nezadovoljstvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spiegel je u online objavi rekao da \u0107e se oglasi pojaviti &quot;bez push obavijesti, otvaranje poruke nije obavezno&quot;. Jo\u0161 nije jasno ho\u0107e li korisnici mo\u0107i ukloniti oglas bez otvaranja niti kakav \u0107e biti proces interakcije s oglasima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSponzorirani Snaps ogla\u0161iva\u010dima omogu\u0107uju vizualnu komunikaciju sa Snapchat zajednicom\u201d, ka\u017ee Spiegel, isti\u010du\u0107i da \u0107e razgovori s prijateljima ostati privatni i ne\u0107e se koristiti u reklamne svrhe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snapchat ima 850 milijuna mjese\u010dnih korisnika i logi\u010dno bi bilo pretpostaviti da tvrtka dobro posluje. Sasvim suprotno. Dionice su blizu najni\u017ee razine u povijesti, ponajvi\u0161e zbog \u010dinjenice da do sada nisu uspjeli stvoriti dobru strategiju ogla\u0161avanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&quot;Rast na\u0161eg poslovanja s digitalnim ogla\u0161avanjem jedan je od najva\u017enijih doprinosa na\u0161em dugoro\u010dnom potencijalu prihoda, a ulaga\u010di su zabrinuti da ne rastemo br\u017ee&quot;, napisao je Spiegel u svojoj bilje\u0161ci. Tako\u0111er pi\u0161e da \u0107e Snap po\u010deti dopu\u0161tati ogla\u0161iva\u010dima da pla\u0107aju za promoviranje mjesta na kartici Karta, gdje korisnici Snapchata mogu vidjeti gdje se nalaze njihovi prijatelji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo je strategija koju koriste dru\u0161tvene platforme. Startupi su uvijek jednostavni za kori\u0161tenje. Me\u0111utim, kada platforma prikupi dovoljno korisnika, po\u010dinju se pojavljivati strategije za stvaranje profita. Da ste od po\u010detka imali sli\u010dne strategije ogla\u0161avanja, lojalni korisnici bili bi manje razo\u010darani kada bi se nove dodavale u hodu. Jednom kada se naviknete na potpuno besplatno kori\u0161tenje bez dosadnih reklama i ostalih marketin\u0161kih trikova, te\u0161ko se naviknuti na potpuno druga\u010dije funkcioniranje platforme.<\/p>","protected":false},"excerpt":{"rendered":"<p>Evan Spiegel, izvr\u0161ni direktor Snapchata, najavio je da \u0107e Snapchat uskoro po\u010deti testirati sponzorirane poruke u odjeljku s porukama prijatelja. Oglasi (ili sponzorirani Snapovi) pojavit \u0107e se kao nepro\u010ditane poruke u glavnoj kartici za chat, \u0161to zna\u010di da \u0107e se pojaviti \u010dak i iznad poruka prijatelja dok korisnik ne klikne na oglas. To je naj\u010de\u0161\u0107e kori\u0161ten [\u2026]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,78,50],"tags":[],"class_list":["post-5394","post","type-post","status-publish","format-standard","hentry","category-racunalnistvo-telefonija","category-socialna-omrezja","category-telefonija"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/09\/christian-wiediger-ZYLmudR28SA-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2024\/09\/christian-wiediger-ZYLmudR28SA-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat bo poleg sporo\u010dil objavljal oglase - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Evan Spiegel, izvr\u0161ni direktor Snapchata, je sporo\u010dil, da bo Snapchat kmalu za\u010del preizku\u0161ati sponzorirana sporo\u010dila v razdelku za sporo\u010dila prijateljev.\n\n\n\nOglasi (oziroma sponzorirani Snapi) bodo p\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/5394\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat bo poleg sporo\u010dil objavljal oglase - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Evan Spiegel, izvr\u0161ni direktor Snapchata, je sporo\u010dil, da bo Snapchat kmalu za\u010del preizku\u0161ati sponzorirana sporo\u010dila v razdelku za sporo\u010dila prijateljev. Oglasi (oziroma sponzorirani Snapi) bodo prikazani kot neprebrana sporo\u010dila v glavnem zavihku za klepet, kar pomeni, da se bodo celo prikazovali nad sporo\u010dili prijateljev, vse dokler uporabnik ne klikne na oglas. 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