{"id":7849,"date":"2026-07-20T11:03:00","date_gmt":"2026-07-20T09:03:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/"},"modified":"2026-07-20T11:03:00","modified_gmt":"2026-07-20T09:03:00","slug":"microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/microsoft-postaje-sve-strozi-protiv-konkurencije-s-kojom-je-do-nedavno-suradivao\/","title":{"rendered":"Microsoft postaje sve stro\u017ei prema konkurenciji s kojom je do nedavno sura\u0111ivao."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Microsoft \u017eeli napraviti asertivniji potez na tr\u017ei\u0161tu umjetne inteligencije. Prema Bloombergu, uprava tvrtke predstavila je prodajnom timu strategiju na internom sastanku kako bi naglasila prednosti Microsoftovih rje\u0161enja u usporedbi s konkurentima poput OpenAI-a, Googlea i Anthropica prilikom razgovora s kupcima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ova strategija sama po sebi nije neobi\u010dna, jer tvrtke \u010desto obu\u010davaju prodajne timove da uspore\u0111uju svoje proizvode s proizvodima konkurencije. No, zanimljivije je to \u0161to Microsoft sada izravno izaziva tvrtke \u010dije je modele umjetne inteligencije nedavno koristio u vlastitim proizvodima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posljednjih mjeseci pojavila su se izvje\u0161\u0107a da Microsoft postupno smanjuje ovisnost o OpenAI i Anthropic modelima. Prema nedavnim izvje\u0161\u0107ima, ve\u0107 je po\u010deo zamjenjivati njihove modele vlastitim rje\u0161enjima u nekim klju\u010dnim aplikacijama, poput Worda i Excela, a smanjenje tro\u0161kova glavni je razlog tome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo ozna\u010dava zna\u010dajnu promjenu u odnosu izme\u0111u Microsofta i OpenAI-a. Dvije tvrtke su godinama bliski partneri \u2013 Microsoft je ulo\u017eio milijarde dolara u OpenAI i osigurao ra\u010dunalnu infrastrukturu u zamjenu za ekskluzivni pristup njegovim modelima. U travnju ove godine partnerstvo je neznatno izmijenjeno, daju\u0107i OpenAI-ju mogu\u0107nost da ponudi svoje modele drugim pru\u017eateljima usluga u oblaku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analiti\u010dari smatraju da je nova prodajna strategija Microsofta namijenjena ja\u010danju povjerenja investitora, koji sve vi\u0161e prate visoka ulaganja tvrtke u razvoj umjetne inteligencije. Dokazivanjem da su njezini modeli dovoljno sna\u017eni i konkurentni, tvrtka \u017eeli opravdati milijarde ulaganja i pokazati da dugoro\u010dno mo\u017ee uspjeti s vlastitim rje\u0161enjima.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. Po poro\u010danju Bloomberga je vodstvo podjetja na internem sre\u010danju prodajni ekipi predstavilo strategijo, s katero naj bi pri pogovorih s strankami poudarjali prednosti Microsoftovih re\u0161itev v primerjavi s konkurenti, kot so OpenAI, Google in Anthropic. Tak\u0161na strategija sama po sebi ni ni\u010d nenavadnega, saj podjetja pogosto pripravljajo [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,4],"tags":[142,192],"class_list":["post-7849","post","type-post","status-publish","format-standard","hentry","category-poslovne-resitve","category-racunalnistvo-telefonija","tag-microsoft","tag-umetna-inteligenca"],"acf":{"subtitle":"","heading":"","summary":"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. ","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/07\/microsoft-44-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/07\/microsoft-44-1024x641.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"Avtor: Niko Bajec","links":null,"sources":[{"title":"Microsoft","url":"https:\/\/techcrunch.com\/2026\/07\/15\/microsoft-is-reportedly-training-salespeople-to-talk-down-openai-and-anthropic\/"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/7849\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. Po poro\u010danju Bloomberga je vodstvo podjetja na internem sre\u010danju prodajni ekipi predstavilo strategijo, s katero naj bi pri pogovorih s strankami poudarjali prednosti Microsoftovih re\u0161itev v primerjavi s konkurenti, kot so OpenAI, Google in Anthropic. Tak\u0161na strategija sama po sebi ni ni\u010d nenavadnega, saj podjetja pogosto pripravljajo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/hr\/microsoft-postaje-sve-strozi-protiv-konkurencije-s-kojom-je-do-nedavno-suradivao\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T09:03:00+00:00\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisao\/la\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Procijenjeno vrijeme \u010ditanja\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/\",\"name\":\"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"datePublished\":\"2026-07-20T09:03:00+00:00\",\"dateModified\":\"2026-07-20T09:03:00+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/#breadcrumb\"},\"inLanguage\":\"hr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/microsoft-ostreje-proti-konkurenci-s-katero-je-do-pred-kratkim-sodeloval\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"hr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/hr\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice","description":"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/7849","og_locale":"hr_HR","og_type":"article","og_title":"Microsoft ostreje proti konkurenci, s katero je do pred kratkim sodeloval - Ra\u010dunalni\u0161ke novice","og_description":"Microsoft \u017eeli odlo\u010dneje nastopiti na trgu umetne inteligence. 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