{"id":8017,"date":"2026-08-10T12:15:00","date_gmt":"2026-08-10T10:15:00","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike\/"},"modified":"2026-08-10T12:15:00","modified_gmt":"2026-08-10T10:15:00","slug":"spotify-dosegel-300-milijonov-narocnikov-in-spreminja-pravila-za-brezplacne-uporabnike","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/spotify-dosegao-300-milijuna-pretplatnika-i-mijenja-pravila-za-besplatne-korisnike\/","title":{"rendered":"Spotify dosegao 300 milijuna pretplatnika i mijenja pravila za besplatne korisnike"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Glazbeni div Spotify Technology objavio je mje\u0161ovite financijske rezultate za drugo tromjese\u010dje. S jedne strane, tvrtka ru\u0161i rekordne brojke pretplatnika, ali s druge strane, ne\u0161to ni\u017ea dobit od o\u010dekivane uzrokovala je trenutni pad vrijednosti njezinih dionica na burzi od 5,9%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ukupni tromjese\u010dni prihod Spotifyja dosegao je 4,8 milijardi eura, \u0161to je porast od 15% u odnosu na prethodnu godinu. Posebno je porastao segment Premium pretplata, generiraju\u0107i ve\u0107inu ovih prihoda zahvaljuju\u0107i rastu pretplatnika od 9% i ve\u0107em \u201eprihodu\u201c po korisniku. Bruto mar\u017ea dosegla je rekordnih 33,4%, a operativna dobit iznosila je 655 milijuna eura. Slobodni nov\u010dani tok tvrtke porastao je na 797 milijuna eura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glavni razlog nesigurnosti investitora le\u017ei u neto dobiti po dionici, koja je dosegla 2,40 \u20ac (analiti\u010dari su o\u010dekivali 2,53 \u20ac). Unato\u010d tome, platforma sada ima 777 milijuna aktivnih korisnika mjese\u010dno. Kako bi postigla stabilnost tr\u017ei\u0161ta u zemljama poput Indije i Indonezije, uprava sada namjerno uvodi vi\u0161e ograni\u010denja za besplatne korisnike. Smanjenjem podr\u0161ke za starije mobilne ure\u0111aje i \u010de\u0161\u0107im oglasima \u017eele potaknuti te korisnike da pre\u0111u na pla\u0107ene pakete. Ovo je prili\u010dno rizi\u010dan potez koji bi u kratkom roku mogao smanjiti ukupni rast novih korisnika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U podru\u010dju novih tehnologija, Spotify ula\u017ee velika sredstva u umjetnu inteligenciju i dodatni sadr\u017eaj. Testiraju novu desktop aplikaciju, Studio by Spotify Labs, i pro\u0161iruju ponudu Audiobooks+, koja ve\u0107 ostvaruje zna\u010dajne prihode. Tako\u0111er su uveli opciju Reserved za preventivnu kupnju koncertnih ulaznica. Me\u0111utim, vrijedi ostati pomalo skepti\u010dan prema novim AI alatima za stvaranje glazbe, jer tvrtka jo\u0161 uvijek pregovara o licencnim pravima s nekim od najve\u0107ih izdava\u010dkih ku\u0107a.<\/p>","protected":false},"excerpt":{"rendered":"<p>Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. Skupni \u010detrtletni prihodki podjetja Spotify so dosegli 4,8 milijarde evrov, kar [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[844],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry","category-slika-tv-avdio","tag-spotify"],"acf":{"subtitle":"","heading":"","summary":"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/as_photography-music-on-your-smartphone-1796117_1920-1024x684.jpg","thumbnail_caption":"Foto: Pixabay","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"finance.yahoo.com","url":"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/spotify-technology-q2-earnings-call-070358248.html"}],"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Spotify je dosegel 300 milijonov naro\u010dnikov in 4,8 milijarde evrov prihodkov v Q2. Kljub rekordni bruto mar\u017ei je dobi\u010dek na delnico zgre\u0161il napovedi, kar je povzro\u010dilo padec delnic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/hr\/wp-json\/wp\/v2\/posts\/8017\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify dosegel 300 milijonov naro\u010dnikov in spreminja pravila za brezpla\u010dne uporabnike - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"Glasbeni gigant Spotify Technology je objavil finan\u010dne rezultate za drugo \u010detrtletje, ki prina\u0161ajo me\u0161ane ob\u010dutke. Na eni strani podjetje podira vse rekordne mejnike pri \u0161tevilu naro\u010dnikov, po drugi strani pa so dobi\u010dki nekoliko ni\u017eji od pri\u010dakovanih povzro\u010dili takoj\u0161en 5,9-odstotni padec vrednosti delnic na borzi. 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