{"id":8027,"date":"2026-08-11T13:54:31","date_gmt":"2026-08-11T11:54:31","guid":{"rendered":"https:\/\/viva.racunalniske-novice.com\/toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati\/"},"modified":"2026-08-11T13:54:31","modified_gmt":"2026-08-11T11:54:31","slug":"toyota-s-kitajskimi-znamkami-se-pri-ceni-ne-moremo-vec-kosati","status":"publish","type":"post","link":"https:\/\/viva.racunalniske-novice.com\/hr\/toyota-vise-ne-moze-cijenom-konkurirati-kineskim-markama\/","title":{"rendered":"Toyota: Vi\u0161e ne mo\u017eemo cijenom konkurirati kineskim markama"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Kineski proizvo\u0111a\u010di automobila brzo mijenjaju ravnote\u017eu snaga na globalnom tr\u017ei\u0161tu. Toyota je sada u Ju\u017enoj Africi otvoreno priznala da vi\u0161e ne mo\u017ee izravno konkurirati kineskim markama po po\u010detnim cijenama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Izjava je stigla prilikom lansiranja nove generacije RAV4. Toyota Ju\u017enoafri\u010dka Republika objasnila je da su agresivni kineski proizvo\u0111a\u010di zna\u010dajno promijenili donji segment tr\u017ei\u0161ta, stoga Toyota ne namjerava upu\u0161tati se u rat cijenama. Umjesto toga, novi RAV4 ima za cilj podi\u0107i ljestvicu cijena i kvalitete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kineski brendovi vr\u0161e pritisak uglavnom cijenom<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Problem za tradicionalne proizvo\u0111a\u010de je \u0161to kineski brendovi \u010desto nude puno zna\u010dajki za puno manje novca. Veliki ekrani, moderni pogoni, bogata standardna oprema i duga jamstva ve\u0107 su standardni kod mnogih modela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota stoga procjenjuje da jednostavno ne mo\u017ee ravnopravno konkurirati na najni\u017eoj razini cijena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pritisak je jo\u0161 ve\u0107i jer jeftini kineski automobili ne konkuriraju samo novim vozilima tradicionalnih marki, ve\u0107 i rabljenim automobilima. Kupac koji bi nekada za isti novac odabrao nekoliko godina staru Toyotu ili Volkswagen sada mo\u017ee odabrati potpuno novi kineski model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Toyota se kladi na ugled i pouzdanost<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Umjesto sni\u017eavanja cijena, Toyota \u017eeli uvjeriti kupce drugim argumentima: pouzdano\u0161\u0107u, kvalitetom izrade, razvijenom servisnom mre\u017eom, ugledom marke i ve\u0107om vrijedno\u0161\u0107u automobila nakon nekoliko godina kori\u0161tenja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ovo je zna\u010dajna promjena. Toyota je desetlje\u0107ima bila sinonim za u\u010dinkovite, pouzdane i pristupa\u010dne automobile. Priznanje tako velikog proizvo\u0111a\u010da da ne mo\u017ee pratiti kinesku konkurenciju po cijeni u odre\u0111enom segmentu tr\u017ei\u0161ta jasan je znak koliko se brzo automobilska industrija mijenja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kineski proizvo\u0111a\u010di vi\u0161e nisu zanimljivi samo zato \u0161to su jeftini. Njihova najve\u0107a prednost je kombinacija cijene, opreme, brzog razvoja i elektrificiranih pogona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota je stoga odabrala drugi put. Umjesto rata cijenama, \u017eeli opravdati vi\u0161u cijenu. Pravo je pitanje koliko \u0107e kupaca biti spremno platiti razliku s obzirom na sve ve\u0107i izbor kineskih modela.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kitajski avtomobilski proizvajalci vse hitreje spreminjajo razmerja mo\u010di na svetovnem trgu. Toyota je zdaj v Ju\u017eni Afriki odkrito priznala, da se s kitajskimi znamkami pri vstopnih cenah ne more ve\u010d neposredno kosati. Izjava je pri\u0161la ob predstavitvi nove generacije modela RAV4. Toyota South Africa je pojasnila, da so cenovno agresivni kitajski proizvajalci mo\u010dno spremenili spodnji [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,6],"tags":[514],"class_list":["post-8027","post","type-post","status-publish","format-standard","hentry","category-avtomobilizem","category-avtomoto","tag-toyota"],"acf":{"subtitle":"","heading":"","summary":"","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/christina-telep-IS6CslWJrjY-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/08\/christina-telep-IS6CslWJrjY-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"Avtor: Peter \u010cebron","links":null,"sources":null,"skip_language":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota: s kitajskimi znamkami se pri ceni ne moremo ve\u010d kosati - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Kitajski avtomobilski proizvajalci vse hitreje spreminjajo razmerja mo\u010di na svetovnem trgu. 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