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V tem kontekstu je podjetje predstavilo ve\u010d novosti, s katerimi \u017eeli postaviti odprte temelje za prihodnost digitalne trgovine, zasnovane na sodelovanju med trgovci, platformami in ponudniki pla\u010dilnih storitev. “Universal Commerce Protocol” kot skupni jezik Osrednja novost je uvedba protokola “Universal Commerce Protocol” (UCP), novega odprtega standarda za “agentic commerce” (agentsko podprto nakupovanje). UCP je zasnovan tako, […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,8],"tags":[126,874,682],"class_list":["post-7063","post","type-post","status-publish","format-standard","hentry","category-programi","category-zivljenjski-slog","tag-google","tag-google-gemini","tag-google-iskalnik"],"acf":{"subtitle":"Google napoveduje novo fazo spletnega nakupovanja, v kateri umetna inteligenca ne bo zgolj pomagala pri iskanju izdelkov, temve\u010d bo v imenu uporabnikov tudi opravljala konkretne naloge. Tako imenovani \"agentic commerce\", kjer UI agenti prevzemajo del nakupnega procesa, se po Googlovih besedah iz koncepta hitro premika v prakso.","heading":"","summary":"Google napoveduje novo fazo spletnega nakupovanja, v kateri umetna inteligenca ne bo zgolj pomagala pri iskanju izdelkov, temve\u010d bo v imenu uporabnikov tudi opravljala konkretne naloge. Tako imenovani \"agentic commerce\", kjer UI agenti prevzemajo del nakupnega procesa.","thumbnail_small":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/01\/pawel-czerwinski-fpZZEV0uQwA-unsplash-560x315.jpg","thumbnail_large":"https:\/\/racunalniske-novice.com\/wp-content\/uploads\/2026\/01\/pawel-czerwinski-fpZZEV0uQwA-unsplash-1024x683.jpg","thumbnail_caption":"","gallery":"","video_gallery":null,"author":"","links":null,"sources":[{"title":"Google","url":"https:\/\/blog.google\/products\/ads-commerce\/agentic-commerce-ai-tools-protocol-retailers-platforms\/"},{"title":"Unsplash","url":"https:\/\/unsplash.com\/photos\/google-sign-fpZZEV0uQwA"}],"skip_language":[]},"yoast_head":"\nGoogle \u017eeli, da umetna inteligenca nakupuje namesto vas - Ra\u010dunalni\u0161ke novice<\/title>\n<meta name=\"description\" content=\"Google napoveduje novo fazo spletnega nakupovanja, v kateri umetna inteligenca ne bo zgolj pomagala pri iskanju izdelkov, temve\u010d bo v imenu uporabnikov tudi opravljala konkretne naloge. Tako imenovani\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viva.racunalniske-novice.com\/zh\/wp-json\/wp\/v2\/posts\/7063\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u017eeli, da umetna inteligenca nakupuje namesto vas - Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"og:description\" content=\"V tem kontekstu je podjetje predstavilo ve\u010d novosti, s katerimi \u017eeli postaviti odprte temelje za prihodnost digitalne trgovine, zasnovane na sodelovanju med trgovci, platformami in ponudniki pla\u010dilnih storitev. “Universal Commerce Protocol” kot skupni jezik Osrednja novost je uvedba protokola “Universal Commerce Protocol” (UCP), novega odprtega standarda za “agentic commerce” (agentsko podprto nakupovanje). UCP je zasnovan tako, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viva.racunalniske-novice.com\/zh\/\u8c37\u6b4c\u5e0c\u671b\u4eba\u5de5\u667a\u80fd\u4e3a\u4f60\u8d2d\u7269\/\" \/>\n<meta property=\"og:site_name\" content=\"Ra\u010dunalni\u0161ke novice\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T16:08:00+00:00\" \/>\n<meta name=\"author\" content=\"sinusiks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"sinusiks\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-zeli-da-umetna-inteligenca-nakupuje-namesto-vas\/\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/google-zeli-da-umetna-inteligenca-nakupuje-namesto-vas\/\",\"name\":\"Google \u017eeli, da umetna inteligenca nakupuje namesto vas - Ra\u010dunalni\u0161ke novice\",\"isPartOf\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\"},\"datePublished\":\"2026-01-13T16:08:00+00:00\",\"dateModified\":\"2026-01-13T16:08:00+00:00\",\"author\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\"},\"breadcrumb\":{\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-zeli-da-umetna-inteligenca-nakupuje-namesto-vas\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/viva.racunalniske-novice.com\/google-zeli-da-umetna-inteligenca-nakupuje-namesto-vas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/google-zeli-da-umetna-inteligenca-nakupuje-namesto-vas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/viva.racunalniske-novice.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google \u017eeli, da umetna inteligenca nakupuje namesto vas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#website\",\"url\":\"https:\/\/viva.racunalniske-novice.com\/en\/\",\"name\":\"Ra\u010dunalni\u0161ke novice\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/viva.racunalniske-novice.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/viva.racunalniske-novice.com\/en\/#\/schema\/person\/afb62e36efa34516d50249517e4cdbb4\",\"name\":\"sinusiks\",\"sameAs\":[\"https:\/\/ml.racunalniske-novice.com\"],\"url\":\"https:\/\/viva.racunalniske-novice.com\/zh\/author\/sinusiks\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google \u017eeli, da umetna inteligenca nakupuje namesto vas - Ra\u010dunalni\u0161ke novice","description":"Google napoveduje novo fazo spletnega nakupovanja, v kateri umetna inteligenca ne bo zgolj pomagala pri iskanju izdelkov, temve\u010d bo v imenu uporabnikov tudi opravljala konkretne naloge. Tako imenovani","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viva.racunalniske-novice.com\/zh\/wp-json\/wp\/v2\/posts\/7063","og_locale":"zh_CN","og_type":"article","og_title":"Google \u017eeli, da umetna inteligenca nakupuje namesto vas - Ra\u010dunalni\u0161ke novice","og_description":"V tem kontekstu je podjetje predstavilo ve\u010d novosti, s katerimi \u017eeli postaviti odprte temelje za prihodnost digitalne trgovine, zasnovane na sodelovanju med trgovci, platformami in ponudniki pla\u010dilnih storitev. “Universal Commerce Protocol” kot skupni jezik Osrednja novost je uvedba protokola “Universal Commerce Protocol” (UCP), novega odprtega standarda za “agentic commerce” (agentsko podprto nakupovanje). 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