Our UI duplicates are coming to Instagram soon

The idea behind it is that content creators and business users of the platform will actually use their AI “representatives” to communicate with their followers. The AI profiles will then respond to comments and engage in private conversations with followers instead of them, or rather on their behalf. Meta confirmed to The Verge that users in the US can already use the AI studio. They can open the new “UI conversation” directly in the Instagram app, or on the web version of the social network.

V blog Meta said that users will be able to customize their UI profile based on their Instagram content, topics they want to avoid, and links they want their UI avatars to share. They also said that each UI profile creator will be able to decide whether they want to use auto-replies and which profiles their UI avatar can interact with.

Among other things, Meta decided to catch up with startup competition in the field of creating UI characters, such as Character.AI and Replika. AI Studio also enables the creation of completely new UI characters, which users can then use in various Meta applications. Similar to OpenAI's GPTs and associated store, Meta will eventually offer users to try out other people's UI characters.

Meta's first move with this concept was to have a handful of celebrities create their own UI versions with the same look but with different names and personalities. At the time, Meta chose this approach because it was concerned that UI versions of celebrities would say problematic things on behalf of their human counterparts. (Even with the controls built into AI Studio, this will still happen. After all, we're dealing with generative AI.)

Meta seems to be aware that this is a “problem area.” The company says that AI profiles are clearly labeled wherever they appear. The company’s creator guide goes into more detail about the process of creating an AI, and it appears that the creator must specify the topics that the AI will not address. One of Meta’s examples of questions that we can tell an AI not to answer is: “Should I invest in crypto??”