Google launches “Web Guide” with artificial intelligence

Google recently introduced an experimental feature called Web Guide. The new feature uses artificial intelligence to better organize search results on the web. As part of the Search Labs program, the feature uses Gemini AI to sort web pages into different subtopics of a search query. Search Labs allows users to test new features, including AI mode, Notebook LM, the Flow creative tool, and more niche solutions like audio news summaries from Google Discover.

Google’s new Web Guide is based on a “fan-out” technique that Google already uses with AI mode, but now it’s applied specifically to the Web tab. The AI understands the intent of a search query and organizes results into thematic sections, such as guides, tips, or personal experiences. So, if you search for “how to travel alone in Japan,” you’ll get sections with guides, safety tips, and personal stories.

For more complex questions, such as "how to stay connected with family across time zones," various options will appear, such as communication apps and ideas for routines.

For now, the feature is limited to the Web tab, where you can toggle it on or off without having to completely exit the experiment. Google plans to expand this functionality to other tabs as well. This should happen relatively soon.