The number of Threads users has dropped by half

After the initial excitement and explosion in the number of users, now the Threads platform is not doing well. The product manager says that they will now work intensively to retain as many users as possible.

Šef podjetja Meta Mark Zuckerberg pravi, da je novo družbeno omrežje izgubilo več kot polovico uporabnikov. Po tem, ko smo pisali o mejniku 100 milijonov uporabnikov v prvih petih dneh od izida, je zdaj Zuckerberg javnost presenetil z izjavo, da številka strmo pada. “Če dosežete, da se prijavi 100 milijonov ljudi, bi v idealnem scenariju bilo super, če ti ljudje, ali pa vsaj polovica njih, ostane. Zaenkrat še nismo tako daleč,” pravi Zuckerberg.

Zuckerberg – ki je situacijo komentiral v klicu z zaposlenimi, ki ga je poslušala tudi tiskovna agencija Reuters – je dogajanje opisal kot “normalno” in dejal, da pričakuje, da se bo zadrževanje uporabnikov ustalilo, ko bodo aplikaciji dodane nove funkcije.

At the time of its release, there were already many criticisms about the limited functionality of the Threads platform. They came both from the general public and from the profession. Meta has since added new features, such as separate "following" and "for you" feeds, and expanded the scope to translate posts into different languages.

Chris Cox, the company's chief product officer, told employees that they are now focusing on adding more features to keep people on the platform, while also wanting to win back those who have left the platform.

Navedel je primer “zagotavljanja, da lahko ljudje, ki so v aplikaciji Instagram, vidijo pomembne Threads objave”. Obe platformi sta namreč tesno povezani – če se želijo uporabniki prijaviti v Threads, morajo namreč imeti tudi Instagram račun.

Among other things, Zuckerberg also shared with the employees the innovations in the field of virtual reality development, a world that was called the Metaverse and, of course, has not yet been created.

Povedal je, da so na dobri poti in pospešeno delajo na tehnologijah navidezne resničnosti (AR) in virtualne resničnosti (VR), ki so osnova za Metavesolje. Dodal je še, da ne pričakuje, da bi tehnologija postala “mainstream” do začetka naslednjega desetletja.

The announcement may heighten concerns that Meta has devoted too much time and money to Metaspace — its Reality Labs division, which makes VR devices and other similar products, has racked up multibillion-dollar losses.

Regardless, the Meta as a whole is still doing well. They recently released their financial results for the last quarter, reporting a profit of $7.79 billion.