The Threads platform has finally convinced users

The Threads platform continues to gain popularity among users and shows the potential to compete with Twitter and Xu in the future.

Launched last summer based on Instagram technology, Meta's latest social networking app has been steadily increasing its daily active users since November, according to Apptopia. Threads is a direct competitor to X, which has struggled to maintain its user base since Elon Musk took over the platform just under two years ago.

Threads now has more US daily users than X. The pattern has been showing since last December, when Threads briefly became the most downloaded app in Apple's ecosystem.

“Threads je po številu aktivnih dnevnih uporabnikov v ZDA decembra 2023 prehitel X in se ni več oziral nazaj,” je dejal Thomas Grant, podpredsednik raziskovalnega oddelka podjetja Apptopia. Trenutno je tretja največkrat naložena brezplačna aplikacija v Applovi trgovini App Store, medtem ko je X na 41. mestu. V trgovini Google Play je Threads na 12. mestu med brezplačnimi aplikacijami, X pa na 44. mestu.

In April, Threads averaged approximately 28 million daily active users, and in December 2023, Threads averaged 18 million users per day. X averaged 22 million daily users in April, down 21 percent from Threads' average.

Kljub temu ima aplikacija še veliko dela, preden bo izpodrinila X kot najbolj priljubljeno aplikacijo za “blogiranje” in dosegla milijardo uporabnikov, kar je glavni cilj izvršnega direktorja Mete. Pred kratkim so začeli promocijo s pevko Taylor Swift, vendar vsaj za zdaj analitika kaže, da to ni pripomoglo k večjemu dvigu aktivnih uporabnikov.