Reddit is the only social network that is experiencing massive growth

Reddit is probably the only social network that is experiencing significant growth in new users right now.

In the second quarter of this year, the American entertainment and news platform, which operates on the principle of a forum, recorded a 51% growth in daily active users globally and a 59% growth in the USA. This is an enormous difference to competitors in the field of social networks.

Financial Times je poročal, da je število dnevno aktivnih uporabnikov omrežja X v istem obdobju zraslo za 1,6 %. Metina družbena omrežja, torej Facebook, Instagram in Threads so zabeležila 7-odstotno rast, TikTok, najmočnejši akter od leta 2018, pa je ob koncu lanskega leta poročal celo o tem, da se število uporabnikov ni povečalo. Od takrat naprej TikTok, ki je še vedno v zasebni lasti, ni objavil podatkov o številu uporabnikov platforme.

Reddit is growing fast, but the platform is relatively small, with 342 million regular users. Meta recorded 3.3 billion users when the results were last published.

The metric of daily active users is very important for social networks, because it shows how much users want to use and have some kind of relationship with the platform. In addition, this number often means more advertising revenue.

Reddit, which became a publicly traded company in March of this year, has released results for the second time as a public company. They recorded $281 million in revenue, a 54 percent year-over-year increase. The good results brought additional demand for advertising on the platform and licensing agreements with OpenAI and Google.

“The growth in the number of users continues“, je pred delničarji povedal Steve Huffman, Redditov soustanovitelj in glavni izvršni direktor. “More and more people are coming to Reddit to find their interests, express opinions, and join the community“, je dodal Huffman.

Ena gonilnih sil Redditovega uspeha je zagotovo dejstvo, da ga uporabniki dojemajo kot spletni iskalnik. “Uporabniki na Redditu na mesec opravijo milijardo iskanj”, says Huffman. Reddit also beat all other social networks in terms of monthly active users in the last year. Their web and mobile app saw 39% growth in May, while Facebook saw an 8 % drop in monthly active users.

We can expect the partnership between OpenAI and Reddit to add Reddit content to ChatGPT, which is just one more step in the platform's growth.

V začetku meseca je Google pripravil veliko nadgradnjo iskanja, ki zelo pozitivno vpliva na vsebino generirano s strani uporabnikov. Po tem, ko je Google leta opazoval, kako uporabniki med iskanjem na koncu dodajo “Reddit”, je Google nov način uporabe iskalnika sprejel in zdaj tako Reddit in druga največja podobna platforma Quora beležita večjo vidnost.

Let's remember that Google and Reddit signed an agreement in February, which allows Google to train its UI models with data from Reddit.