What did Slovenians most often search for on Google this year?

Ob zaključku leta nam Google že tradicionalno postreže z “Letom v iskanju”. Tokrat so na vrsti iskanja v Google Trendih, ki so najbolj zaznamovala  leto 2023. Rezultati vključujejo podatke o iskanjih v Googlu v Sloveniji ter že tradicionalno ponujajo pregled nad zanimanji Slovencev v spletu.

What things, people and concerts were we searched for the most on Google in the coming year 2023? What was the most searched for book in the last 12 months? Which movie caught people's attention the most? Interesting questions that offer expected, unexpected and surprising answers every year.

Celebrities and concerts

The most searched person on Google last year was a radio and television host, satirist and impersonator Sašo Hribar, which is also the most popular Google search in 2023. It is followed by Tina Gaber, the partner of Prime Minister Robert Golob, and in third place is the most successful rock singer of all time Tina Turner.

That 2023 was marked by concerts is also proven by the second most searched password this year - Best FM. Most wanted concerts this year there was, among other things, a concert Halid Bešlić, Severine, Siddhartha and a concert Let's stand TOGETHER for Urban.

Prices, books, movies and some surprises

Among the popular Google searches of Slovenes in 2023 are also prices, books and movies. Med prices is in first place general price comparison, and they are in second and third place fuel prices and vignettes. The books that we searched for the most in Slovenia in the Google search engine are book by Nina Osenar Kontrec, Klemno Selakovič and Martin Golob. While it ranks first among the most popular movies Oppenheimer, a 2023 biographical thriller written and directed by Christopher Nolan, are following him Barbie, Warner Bros.' most successful film, then a romantic comedy Something sweet, a film directed by Alejandro Monteverde The sound of freedom and a suspenseful crime thriller Breakdown.

A look at the most searched questions that start with a questionnaire "how", is moving away from the coronavirus pandemic this year to focus on more general searches. In 2023, Slovenes were most interested in: how to check the validity of the vignette, how the tree fell and how the squid breathes.

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Year 2023 in search (Slovenia):

The most popular general searches in Slovenia:

1. Sašo Hribar

2. BestFM

3. Tina Gaber

4. Tina Turner

5. Oppenheimer

Most searched prices:

1. Compare prices

2. New fuel prices

3. Price of vignettes

4. New cigarette prices

5. The price of fuel in Croatia

Most searched concerts:

1. Best FM

2. Halid Bešlić

3. Severina

4. Siddhartha

5. Let's stand TOGETHER for Urban

Most searched books:

1. Nina Osenar's book Kontrec

2. Klemno Selakovič's book

3. Martin Golob's book

4. Matthew Perry's book

5. The Book of Henry

Most searched movies:

1. Oppenheimer

2. Barbie

3. Something sweet

4. The sound of freedom

5. Fracture

Most searched "how to" questions:

1. How to check the validity of the vignette

2. How the tree fell

3. How a squid breathes

4. How to consume egg whites

5. How to lower the pressure

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Discovering the most searched trends of all time

Google celebrated its 25th birthday this year - and we're marking the anniversary by looking back at trends that have piqued collective curiosity over the years. 25 years of Googling gives us a lot of material to explore, including nearly two decades of trend data. People around the world are often inspired by the same moments and seek the same answers.

Nogomet, najbolj iskan šport na svetu, in Cristiano Ronaldo, najbolj iskani športnik, dokazujeta ljubezen do igre, ki presega meje. Status Taylor Swift kot najbolj iskane skladateljice poudarja globoko povezanost, ki jo ljudje čutijo z njeno glasbo in posledično med seboj. Skupno človečnost vidimo tudi v najbolj iskani poizvedbi “kako pomagati”: kako pomagati ljudem. In čustvenček srček, najbolj iskan čustvenček, ki razkriva še eno univerzalno temo – našo skupno potrebo po ljubezni in razumevanju.