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YouTube Music and Premium reach 100 million subscribers
Today, February 2, 2024, YouTube announced that YouTube Music and Premium have reached 100 million subscribers. Sundar Pichai revealed that Google One will soon reach the same milestone.
Ta številka (januar 2024) vključuje tudi poskusna obdobja uporabe, pri čemer YouTube navaja “20-milijonsko rast števila uporabnikov v nekaj več kot letu dni”.
Ob tej priložnosti se YouTube vrača v leto 2015: “we believed there was a desire for a YouTube experience that not only benefits our users, but also the community of creators and artists, so we announced a new subscription service along with the all-new YouTube Music app. Along the way, we've learned a lot, made some twists and turns (and even rebranded), expanded offerings and plans, and made YouTube Music and Premium available in over 100 countries and regions.”
Najprej je bil YouTube Music Key, nato YouTube Red in nato YouTube Premium, za katerega Google danes pravi, da “helps maintain a thriving community of creators and artists and provides them with an additional source of subscription revenue“. V ZDA stane storitev YouTube Music Premium 10,99 USD na mesec, medtem ko je polna storitev Premium za videoposnetke na glavnem spletnem mestu za 3 USD dražja.
YouTube je prejšnji mesec uvedel naročnine še v 10 državah in pravi, da jih ” prihaja še več v letošnjem letu”.
Med predstavitvijo rezultatov za četrto četrtletje 2023 je podjetje dejalo, da “Premium users provide more value to our partners and YouTube than even ad-supported users. On average, each additional subscription to the Premium service increases the earnings of creators, music and media partners, and YouTube itself.“
In the area of music, YouTube points to recent introductions such as Samples, Create radio and Podcasts. Last year, YouTube Premium prices went up in the US and most other markets as well.
Za primerjavo: Spotify navaja, da ima “226 milijonov naročnikov na več kot 180 trgih” (skupaj 574 milijonov uporabnikov), Apple Music pa je leta 2019 poročal o 60 milijonih.
