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More works will compete for Golden Drum awards this year
More than half of this year's works come from independent agencies, and the new Creative Media Excellence section exceeded the organizers' expectations. Winners will be announced on October 10th at an awards ceremony powered by Mastercard. The motto of the Golden Drum remains a fierce competition, a good school, a lively party and a hell of a challenge.
Registrations for this year's match are closed. International juries have already started evaluating the submitted works.
Advertisers, agencies and other experts in marketing communications submitted their works in 5 different sections this year: Single-channel, Multi-channel, Craft excellence, Creative media excellence, Creative business excellence and a special section All juries.
Miha Bevc, director of the competition, said: “Zlati boben tradicionalno igra pomembno vlogo znotraj kreativne, marketinške in oglaševalske skupnosti v evropskem oglaševalskem prostoru. Zato smo izjemno ponosni, da se je festival letos vrnil še močnejši. Agencije in naročniki iz kar 29 držav so letos prijavili svoja dela. Največ jih prihaja iz Ukrajine, Romunije, Poljske, Slovaške, Madžarske in Bolgarije, najboljši odziv iz novih trgov pa prihaja iz Švedske. Veselimo se ponovnega srečanja doma, v Portorožu.”
Špela Levičnik Oblak, director of the competition, added: “Z navdušenjem sporočamo, da je nova sekcija Kreativna medijska odličnost prejela kar 128 prijavljenih del, ki se bodo potegovala za nagrade. Še vedno pa z največ prijavami vodi Enokanalna sekcija, pri čemer so Tisk, Film in Zunanje oglaševanje najmočnejše kategorije. Verjamem, da nas čaka odlično tekmovanje, polno izjemnih, svežih in navdušujočih idej. Zmagovalce bomo z bučnim aplavzom pozdravili na najprestižnejšem festivalu v regiji in širše.”
The international juries that will decide on the winners are led by outstanding and internationally awarded experts from around the world: Pancho Cassis, Partner and Global Creative Director at DAVID Agency USA/Spain, Aaron Starkman, global chief creative officer at Canada-based agency Rethink, Ashwini Deshpande, co-founder and director of design studio Elephant Design in India, Barbara Evans, leading partner at the media agency Mediaplus Group from Germany and Daniel Iebb, globalna direktorica komunikacij za znamko Heineken® iz Nizozemske.
The highlight of the Golden Drum will certainly be the awards ceremony, where we will celebrate together the extraordinary creativity and announce the best of the best: the winner competition for Young Drummers, which he supports Slovenian tourist organization, winners bronze, silver, gold and of the Golden Drum major awards, award winners Brand of the Year, Best Social Good, Best Local Spirit and new awards that supports Telemachus Slovenia – "Game Changer".
We will also announce the winning agency of the award agency of the year in the Adriatic region, which supports her Insurance company Triglav, award winners for Supporting Independent Agency of the Year Allfred.io, Agency of the year, Production agency of the year, Digital agency of the year, The media agency of the year that it supports BH Telecom, Creative Director of the Year, who supports her Elan and Agency network of the year. During the award ceremony, we will also welcome a new member on stage Galleries of celebrities.
The finalists of the competition will be announced on October 2 at 8 a.m.
Winners will be announced on October 10 at 8pm at an awards ceremony powered by Mastercard.
More about the Golden Drum match: goldendrum.com/competition/competition-about
The competition for Young Drummers received creative solutions from 17 countries
This year's challenge to design a poster or a series of posters entitled "On a date with a masterpiece" was accepted by young creatives from as many as 17 countries.
Contest winner for Young drummers will receive a prize worth EUR 1,000, and the best creative solution will also be announced at the final Golden Drum awards ceremony.
The best creative solution will be chosen by a five-member jury under the leadership Mykola Kovalenko, founder and design director of Mykola Kovalenko Studio in Ukraine and Slovakia, who has received more than 150 awards at international design festivals during his career.
More about the competition for Young Drummers: goldendrum.com/competition/young-drummers-competition
The festival program has been revealed
16 top experts will take the Golden Drum stage. Visitors will be able to socialize in the pleasant atmosphere of the opening party in Portorož and the closing party in Piran.
Unforgettable will open the festival event on October 9 »Warming up Party", which he supports Radio Capris, v News Café Bernardin in Portorož.
The very next day, October 10, a series of inspiring speakers will line up on the Golden Drum stage to share their knowledge and experience. Participants will be able to listen Amy Rodgers, head of content at WARC Creative, an international ranking of creativity, who will be researching the issue of a crisis in creative efficiency. They will follow her Barbara Evans, managing partner at Mediaplus Group, and Eva Bodecker Thunborg, CEO at Mediaplus Nordic. They will delve into the topic together sustainability in advertising, while it will Kinga Grzelewski, a partner at the MullenLowe agency from Warsaw, answered the question can advertising save the world. They will also be with us Elav Horwitz, executive vice president and global chief innovation officer at McCann Worldgroup, Emiliano González De Pietri, Chief Creative Officer at McCann, Spain, and Catalin Good, Co-CEO and Chief Creative Officer at McCann Worldgroup Romania and Regional Creative Director at McCann Central and Eastern Europe, who will discuss good and bad sides of artificial intelligence.
Rob Chalmers, Head of Experience for Dentsu Creative's Europe, Middle East and Africa network, will tackle brand experiences in a time of exponential change and explained the channels that influence the relationship between consumers and brands. This will be followed by Mastercard's round table, at which they will be Jerzy Holub, Marketing Director at Mastercard Poland, Czech Republic and Slovakia, Andrej Krajner, director of communications at NLB Group Slovenia, and Dariusz Maciołek, Managing Director of Marketing and Communications at Bank BNP Paribas from Poland, discussed the competitive advantage that environmental, social and management factors can bring to the company.
They also come to Portorož Ashwini Deshpande, co-founder and director of design studio Elephant Design from India, who will present diversity of design in India, Daniel Iebb, director of communications for the global Heineken brand, and Mihnea Gheorghiu, chief creative officer at Le Pub Global, which will reveal the creative approach of the Heineken brand, a brand that received the prestigious title of Brand of the Year twice at the Golden Drum.
Daniel Kabai, head of creative strategy at Netflix for Europe, Middle East and Africa, will present interesting content that helps Netflix subscribers discover new movies and series, and he will speak at the end Barney Worfolk-Smith, managing director at technology research agency DAIVID for Europe, the Middle East and Africa, who will talk about understanding emotions in ads using artificial intelligence.
It will be the highlight of the festival evening awards ceremony supported by Mastercard. We will conclude the festival event at "Golden Star Party", where we will be with the rhythms HitRadio Center in Caffe Theater Piran celebrated this year's winners.
More information about the program: goldendrum.com/program/monday
Announcement of finalists: October 2 at 8:00 am
Prizegiving powered by Mastercard: October 10 at 8:00 p.m
The Golden Drum Festival will take place this year on October 9 and 10 at the Grand Hotel Bernardin in Portorož.
