This faces new obstacles in the US

Temo in the US now only sells products from American suppliers, but what happens when supplies run out?

Shopping for products at bargain prices on Tema has been a joy for many customers since the e-commerce giant launched in the US in 2022, but the trade policies recently implemented by President Donald Trump have severely compromised this relationship.

Konec aprila je Temu zvišal cene in dodal “uvozne dajatve”, ki so bile včasih višje od stroškov samih izdelkov. Stranke so se uprle, promet na Temu se je močno zmanjšal in prodaja se je znatno zmanjšala.

Uvozne dajatve in zvišanje cen so sledili preklicu izjeme “de minimis” s strani Trumpove administracije, ki je prej dovoljevala, da je blago pod 800 dolarji vstopilo v ZDA iz celinske Kitajske in Hongkonga brez dajatev.

Zdaj se Temu odloča za drugačen pristop. Podjetje je prenehalo pošiljati izdelke iz Kitajske ameriškim strankam. Namesto tega vso prodajo kupcem v ZDA zdaj upravljajo “lokalni prodajalci”, naročila pa se izpolnjujejo doma, da se ohranijo nizke cene.

“Temujeve cene za ameriške potrošnike ostajajo nespremenjene, saj platforma prehaja na model lokalnega izpolnjevanja naročil,” je predstavnik Temuja dejal v izjavi za CNET. »Temu aktivno novači ameriške prodajalce, da se pridružijo platformi.«

Which Temu products are affected by the US tariff rules? Because Temu has stopped shipping to the US and has started fulfilling orders from local sellers, the new US tariff rules do not currently affect any of the products on the Temu website.

But once Temu’s stock runs out in US warehouses, shipping may resume, and if the current tariffs and de minimis situation with Chinese goods remain in place, price hikes are likely to be significant. Shein, a similar Chinese e-commerce platform based in Singapore, could be an indicator of what could happen to Temu.

Shein adjusted its prices in several key categories. Beauty and health products increased by an average of 51%, while home and kitchen products increased by 30%. A recent survey of 300 women's clothing brands by the Washington Post found that prices were up an average of 43% higher.

According to The Daily Beast, the price of a dishcloth rose from $1.28 to $6.10 (a 377% increase), and the price of a meat grinder rose from $2.91 to $9.02 (a 219% increase).

Te spremembe so del širšega trenda, kjer se ameriški kupci soočajo z naraščajočimi stroški uvoženega blaga. Odprava pravila “de minimis” skupaj z uvedbo višjih tarif je porušila poslovne modele teh trgovcev s hitro modo, kar je povzročilo zvišanje cen za potrošnike.